Reform Program to Reduce Obesity in the United States Essay

Reform Program to Reduce Obesity in the United States - Essay Example But in the United States, the problem is getting worse. Obesity is not just people going fat – it is a disease that causes maladies like type 2 diabetes, heart disease, cancer and strokes. Old and young members of society are susceptible to obesity. Adults suffer economic harm as they become more inactive when their body mass grows. People with a weight control problem have a real and identifiable physiological and medical condition, and obese people have shorter lives than non-obese people. Preventing and addressing obesity has cost billions of dollars for the government, estimated at $110 billion a year, equivalent to 1 percent of the U.S. Gross domestic Product. (Burd-Sharps et al. 2008, p. 64) The Problem Statistics revealed that one American dies every ninety seconds from obesity-related problems (Burd-Shaprs et al. 2008, p. 64). In the late 1990s, 280,000 Americans died of obesity-related problems every year (Allison et al. 1999). The proportion of Americans who are over weight and obese has increased dramatically within the past two decades, and increases in overweight and obesity cuts across all ages, racial and ethnic groups (Bailey, 2006, p. 24). The Centers for Disease Control and Prevention reported that for the first time in history, there are more overweight and obese people in the nation than people of normal weight. An estimated 61 percent of U.S. adults are either overweight or obese (Cooke & Wardle 2007, p. 238). Researchers stipulated that if the prevalence of obesity continues to rise especially at younger ages, the negative effect on health and longevity in the coming decades could be much worse. (Bailey 2006) Americans continue their way of life. Modern lifestyles characterized by inactivity are risk factors that will lead to diabetes and high-mortality diseases – insulin resistance, lipid disorders, hypertension and cardiovascular diseases. Food is cheaper, particularly high-fat foods. Changes in work habits and time pressure s in daily living have led to people gaining more weight. Lifestyles throughout the world have changed. This includes reductions in physical activity, increases in dietary intake, and the aging of the population. There is also the westernization of diet and of other aspects of lifestyles in developing countries. All these contribute to the dramatic increase in the prevalence of type 2 diabetes (Shaw & Sicree, 2008). Risk factors linked with the modern lifestyle, including inactivity and obesity, are associated with insulin resistance, lipid disorders, hypertension, and vascular disease (Blaum, 2007). Moreover, concern has been growing over the increasing incidence of type 2 diabetes in childhood and among teenagers, attributed to inactivity and increasing obesity levels in childhood. Early appearance of type 2 diabetes appears to be a growing problem, particularly among minority groups in the United States, including Hispanic Americans, African Americans, and Native Americans (Blaum 2007). Survey studies conducted among patients and physicians have demonstrated that physicians are failing to adequately identify the overweight and mildly obese patients, although there is greater recognition for the moderately to severely obese patients, particularly when accompanied by co-morbid conditions (Cooke & Wardle 2007, p. 238). In diabetes, there is energy imbalance – more energy intake with less energy expenditure. Therefore, early assessment of energy imbalance should be taken to

Music and religion in South East Asia ( Philippines Christianity Essay

Music and religion in South East Asia ( Philippines Christianity Pasyon and Lant music- Culture, music, religion, and history) - Essay Example Moreover, the relation of Payson to Southeast Asian music and culture entails in this paper. The Payson entails seven major Filipino languages. The languages influence the culture, religion, and music of the Philippines Christianity in diverse and varied forms (Paul, 2002, p. 5). The languages tend to explain the cultures and religion of the natives in Southeast Asia in explaining Payson verses and it is influence to the music and culture of the Philippines. Besides, the languages consist of three thousand rhymed stanzas that comprise of five lines each. It narrates the history of salvation from the creation times to the second coming of Jesus Christ. It includes apocryphal stories, which consists of detailed account and prayerful moments of Christ. The passion and meditation of Christ also includes in the Payson. Majority of the Philippines sing Payson after meals to retain a sacral undertone according to the culture and religion of the Asians. Therefore, the introduction of Payson verses in the Roman Catholic Church has contributed greatly to the development of and influence of Philippines culture, music, religion and history. The verses consist of major teachings and ideas concerning the culture and religion of the Philippines’ in their daily lives. Therefore, Southeast Asian communities concentrate on the developments of Payson verses and ideas to enable them mature in their religion and music in the daily lives (Paul, 2002, p 8). Natives born in a protestant family have the memory of Payson in their daily lives. This is because the developments of Payson started from dramatic actions of reliving the trial, suffering, death and resurrection of Jesus Christ. The main participants of the dramas came from Protestant families since it was a norm for them to introduce any new member of the Payson verses. It encouraged and developed a majority of individuals,

Charles Fraziers Cold Mountain Essay -- Charles Frazier Cold Mountain

Charles Frazier's Cold Mountain In Cold Mountain, Charles Frazier describes the epic journey home of wounded Confederate soldier Inman from Petersburg to the Blue Ridge Mountains. Inman’s physical voyage home is paralleled by the mental journey made by his sweetheart, Ada, in her transformation from ‘city girl’ into ‘mountain woman’. The story is woven around the experiences of Inman and Ada trying to rebuild their lives from the desperation and disaster of the war, all the while trying to find a way to see each other again--whilst they are so far apart. It also blends the horrors of war into their current lives, and the corruption that has scarred them forever. Inman and Ada’s respective ordeals help develop the themes of war, homeland, women and children which this essay aims to reveal. The motivation behind Inman’s desertion, when he â€Å"set his foot on the sill and stepped out of the window†, is not an issue that Frazier ever invites his readers to question. Having been surrounded by the dying, having witnessed the horrors of the first industrialized war which pitted countryman against countryman through the eyes of Inman, one feels deep sympathy. The horrifying battle scenes further add to the sense of the impermanence of escape offered by the war: â€Å"The fighting was in the way of a dream, one where you foes are ranked against you countless and mighty. And you are weak. And yet they fall and keep falling until they are crushed.† Frazier’s somber cataloging of the horrors of war creates enormous sympathy for his protagonist’s desertion, making it eminently justifiable. Inman’s disinterest in the issues of the war serves to show the lie of the common soldier’s involvement in the war. Frazier would posit that it is the job of the common soldier just to die, and in the most inhuman way possible: "Inman could hear the firing, but also the slaps of balls into meat. A man near Inman grew so excited, or perhaps so weary, that he forgot to pull the ramrod from his barrel. He fired it off and it struck a Federal in the chest. The man fell backward, and the rod stood from his body and quavered about with the last of his breathing as if he had been pierced by an unfletched arrow." Inman’s return home to a deeply changed place where he no longer has a role is indicative of the common fate of soldiers. What he has seen and done marks him out so distinctively fr... ...ich their mothers had been before their assimilation of each others characteristics. In the light of the horrors of the Civil War, and of Inman’s death after having journeyed home, it is also spiritually important for the novel that something of worth is seen as coming from all the hardship. There is nothing which could possibly equate with the magnitude of the birth of a child, offering hope where Inman’s wasteful death had seemed to banish it.   Ã‚  Ã‚  Ã‚  Ã‚  The Odyssey, closely alluded to in Cold Mountain, imposes a multitude of trial and tribulations on Odysseus and Penelope. Inman takes on the role as the modern American hero who is irreversibly changed by the circumstances of the war, enduring ‘rainy days’ and waves of hardship to return to his sole hope-giver, Ada. The individual experiences of the young couple liken to peeling an orange; each peel unveils images of the horrors of war, the romance with one homeland, the women’s strength and of the importance of children, all of which construct the themes that soundly define the novel. Biblography This paper aims to discuss the themes in the story "Cold Mountain", that is revealed through Inman and Ada’s respective ordeals.

Analysis of Online Article

Student Name LING 305W Project #1 Final Draft – Handout 23 February 2012 Genre Analysis of the Online Article, ‘Superfoods’ Everyone Needs Genre: online article Author: Susan Seliger Target Audience: variety of ages; healthy people, healthy cooks, people who want to eat better, people with illnesses, diseases, or other health ailments Article Title: ‘Superfoods’ Everyone Needs Source: www. webmd. com Date: February 2007 Author’s claim: â€Å"A healthy diet incorporating a variety of†¦ superfoods will help you maintain your weight, fight disease, and live longer. (para. 4) My analysis tool: COLFV model, which stands for five elements—content, organization, language, format, and values Blueberries—one of the superfoods Seliger describes. Source: www. sciencedaily. com My claim: Using the COLFV model to analyze the genre of this informative online article, I find that Seliger effectively uses organization, language, and values; however, the content and format of the text could be improved. CONTENT: Feature 1 – Percentages * In reference to the outside source, Elizabeth Somer, Seliger includes percentages. I’d say about 50%-70% of suffering could be eliminated by what people eat and how they move: heart disease, diabetes, cancer, hypertension can all be impacted. † (para. 3) * By including these percentages, the reader can easily refer to them in the text. * Percentages make the comment more tangible. Feature 2 – Comparisons * The author compares age with calcium levels for adults (para. 12). For example, the author includes: â€Å"Age 9-18 – 1300mg; age 19-50 – 1000mg; age 51 and over – 1200mg,† in bullet point format on separate lines. These comparisons by age and level of calcium help readers find which level fits them. * These comparisons are important, however, the ages are limited to adults. Albeit the first group includes children from ages 9-18 , it can be useful for readers to be informed about the levels for younger children. ORGANIZATION: Feature 1 – Classification * Seliger classifies each highlighted superfood in the subheadings. For example, blueberries are the â€Å"antioxident superfood† (above para. 5) whereas tea lowers cholesterol and inhibits cancer (above para. 1). * These classifications help distinguish the beneficial properties of each superfood. Feature 2 –Expansion * Describing the preferred form of beans to purchase for the superfood, fiber, Seliger cites Dr. Ann Kulze (para. 10). Kulze expands beyond the dried, fresh and frozen form of beans by mentioning that consumers should try to avoid canned beans as they contain high amounts of sodium usually. LANGUAGE: Feature 1 – Informal * The author uses vocabulary like â€Å"guess what? † (para. 1) and â€Å"yummiest† (above para. 3). * Seliger does a great job of connecting to her more general audience by using infor mal vocabulary. This shows readers that an expert, like Seliger, is more similar to them. Feature 2 – Acronyms * â€Å"ECGC† is described as a powerful antioxident by the author (para. 11). * Including acronyms can help reduce reading time for readers. * This particular acronym is not defined by each of its letters. This leaves members of the target audience to search for its definition or to overlook it. FORMAT: Feature 1 – Subheadings â€Å"Soy – Superfood to Lower Cholesterol† (above para. 9) and â€Å"Calcium† (above para. 12) are two of the subheadings used by Seliger. * Subheadings nicely guide the reader to the specific content. Specifically, each superfood receives its own section with a subheading and a paragraph description. Feature 2 – Bullet points * Fourteen items (superfoods) after the fourth paragraph and the comparisons by age after the twelfth paragraph receive their own lines with bullet points. * Bullet points help a reader quickly and easily follow emphasized text. Seliger does a great job of including the fourteen superfoods with bullet points as it resembles a shopping list. In fact, a reader could potentially print this portion of the article and refer to the bulleted items as a shopping list at the supermarket. * The comparisons could be enhanced for better reader interpretation if the content were inserted into a table or graph rather than in bullet points. The reader could refer to a visual such as a table more easily and compare each age group side-by-side. VALUES: Feature 1 – The author and the target audience share the same interest in good health. â€Å"A healthy diet incorporating a variety of the following superfoods will help you maintain your weight, fight disease, and live longer. † (para. 4) * For the readers (as described in the target audience on page one of this handout), this line directly connects the benefits of eating superfoods. Feature 2 – The aut hor and the audience share the same understanding that health can be improved. * The author refers to Somer in regards to an additional benefit of Omega 3s being a depression reducer (para. 7). * For the target audience, additional benefits support Seliger’s plea to eat superfoods. Reference Seliger, Susan.

Hamlet Insane or Sane Essay - 783 Words

Hamlet- Sane or Insane In Shakespeares play Hamlet the main character Hamlet experiences many different and puzzling emotions. He toys with the idea of killing himself and then plays with the idea of murdering others. Many people ask themselves who or what is this man and what is going on inside his head. The most common question asked about him is whether or not he is sane or insane. Although the door seems to swing both ways many see him as a sane person with one thought on his mind, and that is revenge. The first point of his sanity is while speaking with Horatio in the beginning of the play, secondly is the fact of his wittiness with the other characters and finally, his soliloquy. After talking with the ghost, Hamlet,†¦show more content†¦The final point to prove that he was a sane person through out the play is his famous soliloquy (Act 3 sc1 line64-98). At this point in the play he should be thinking about the outcome, but instead he contemplates weather it is better to be alive or dead. Is it nobler to fight his troubles and end them or to die? He asks himself if it is better to be asleep forever, or suffer the pains of life. He talks about when we sleep we dream and what happens if there is a bad dream and you cant getup. He dreads of something after death and wants to know if he should suffer his sorrows, which he is used to, or travel to the unknown and kill the king, but he is afraid of the unknown. He believes that a conscience is bad and that all it does is make a coward of all, conscience makes cowards of us and clouds instinct. He then realizes he is too intelligent to do this. To summarize his thoughts, he has basically said why do we choose to live when death is an easy response to misery, but he answers his own question and then goes on to describe his burden but then sees what his action of revenge must be. Does an insane person go through this type of mental thought. Most think not, showing that he is well witted and knows what life is and what he mus t do. Insane, no, more or less a manic depressant. One with a quick change of mood, not in and out of sanity. In conclusion, Hamlet wasnt a person who wasShow MoreRelatedSanity in William Shakespeares Hamlet Essay1037 Words   |  5 PagesShakespeares Hamlet Hamlet is a play about a man who has had a father killed by his uncle, after this act of treachery the uncle then marries Hamlet’s mother. Hamlet is sane in this play because prior to going â€Å"insane† he informs us he is going to. If Hamlet were truly insane he would not be able to tell others that he is going to act insane as of a certain point in time. Hamlet would try to deny insanity, not pride himself in the fact that he is insane. Hamlet uses insanityRead MoreHamlet, By William Shakespeare866 Words   |  4 PagesHamlet, the son of the former King of Denmark is in a state of depression due to his father’s murder which was committed by his uncle. This is followed by the marriage of his mother and the same uncle who killed his father; this forces Hamlet into a state of misery. Upon learning that his father was murdered, Hamlet is also told by his father’s ghost to get revenge. Throughout the play, Hamlet often pretends to be insane or in a state of madness. This is all apart of how he will plan to kill is murdererRead More Hamlets Sanity Essay1522 Words   |  7 Pages Hamlets Sanity Throughout Shakespeare?s play, Hamlet, the main character, young Hamlet, is faced with the responsibility of attaining vengeance for his father?s murder. He decides to feign madness as part of his plan to gain the opportunity to kill Claudius. As the play progresses, his depiction of a madman becomes increasingly believable, and the characters around him react accordingly. However, through his inner thoughts and the apparent reasons for his actions, it is clear that he is notRead MoreHamlet, By William Shakespeare1650 Words   |  7 PagesIs someone considered mad or insane simply because they are different, and they, in turn, see the rest of the world as insane? William Shakespeare s play Hamlet is about a complex protagonist, Hamlet, who plays the role of a tragic hero. He encounters several misfortunes from experiencing his beloved father’s death, witnessing his mother s incestuous remarriage to his uncle, and seeing his father’s ghost. Due to all of this, Hamlet fa lls into a deep depression. Hamlet begins his journey by seekingRead MoreHamlet: The Irrational Prince Essay1138 Words   |  5 PagesShakespeare’s Hamlet, the Prince of Denmark, named Hamlet, is the main character that’s going to avenge is fallen father. Shakespeare makes the audience wonder if Hamlet is really mad or he is just presenting some excellent acting skills that make it seem as if he has really gone insane. We must consider if he has gone mad, could be due to the loss of his father and if he is just simply acting mad, could that be to confuse his enemies? And hide is intensions? One thing is for certain and that is Hamlet cannotRead MoreHamlets Insanity1513 Words   |  7 PagesIs Hamlet Insane or Sane? Throughout the play of Hamlet, one of Shakespeares most famous tragedys the main character, Hamlet is faced with the responsibility of getting vengeance for his fathers murder. He decides to pretend madness as part of his plan to get the opportunity to kill Claudius who was the suspected murderer. As the play goes on, his portrayal of a madman becomes believable, and the characters around him respond quite vividly. Through his inner thoughts and the obvious reasonsRead MoreHamlet and One Flew over the Cuckoo’s Nest766 Words   |  4 Pageshave been asked if Hamlet, McMurphy and Chief Bromden are crazy or sane. Hamlet is the main character from a play by William Shakespeare called Hamlet. McMurphy and Chief are characters from a novel by Ken Kesey called One Flew Over the Cuckoo’s Nest. There have been many scenes in the play where Hamlet might seams crazy but without a doubt he is sane. Even though McMurphy do some crazy things he is definitely not crazy because he i s aware of his actions and he does all these insane things just to makeRead MoreWilliam Shakespeare s Hamlet 1253 Words   |  6 Pages Shakespeare’s Hamlet is an intricate play where many themes are connected; themes that help develop the play. The issue of death and disease, both physical and emotional is very important throughout the play, as well as fate. The play also questions insanity, as well as dishonesty and moral issues. Of course, who could fail to remember the illustrious phrase ‘To be or not to be’, where Hamlet not only ponders about life and death, but also life’s other mysteries as well. Though these themesRead MoreWas Hamlet Faking His Insanity? Essay572 Words   |  3 PagesIn Hamlet, he seems to be mad, but there is a question that everyone asks when reading or watching this play â€Å"was it, or was it not true that Hamlet was faking his insanity, really suffering, or maybe even both.† First, this is what insanity is: ins anity is acting crazy, but not knowing that they’re acting crazy. Also, it’s going through a lot of stress at the same time causing you to act stranger then a normal person. Hamlet was not totally insane. It doesn’t fit. I’m not saying that Hamlet wasRead MoreIs Hamlet Really Insane?1404 Words   |  6 Pages1st, 2015. Was Hamlet Really Insane? William Shakespeare, a renowned poet and playwright, wrote the play Hamlet at the turn of the 16th century– which has become known and enjoyed around nearly the entire world. Ever since it was written more than four centuries ago, there has been a decently large amount of debate between Shakespearean scholars, casual readers, literary critics, and sometimes even psychologists and psychoanalysts about whether or not Hamlet ever truly went insane at any time during

Hamlet Decisive End, Indecisive Approach Essay - 742 Words

Decisive End, Indecisive Approach In William Shakespeare’s Hamlet, the titular character struggles to engage in his desired plan of revenge. Hamlet shows throughout the play that he is inconsistent, indecisive, and unsure of himself, as well as his actions. The play focuses on Hamlet’s revenge; however, he continuously fails to happen at opportunistic moments. Throughout the play, Hamlet insists that he intends to avenge his father’s death through the murder of Claudius, but Hamlet fails to act on occasion because of his indecisive personality. Shakespeare’s character, Hamlet, is known for his indecisive personality. It is a trait that humanizes Hamlet in the sense that every man is flawed. However, this feature is Hamlet’s main†¦show more content†¦Now Hamlet uses a rational â€Å"now he is praying; And now Ill dot./ And so he goes to heaven;/ And so am I revenged. That would be scannd:/ A villain kills my father; and for that,/ I, his so le son, do this same villain send/ To heaven†(p.79). Hamlet uses this â€Å"logic† to further justify his inconsistency between his actions and his motive. Finally, during the last scene, Hamlet encounters yet another chance to avenge his father’s, and now also his mother’s murders after his fencing match against Laertes. Claudius tries to kill Hamlet by poisoning him, and poisons Gertrude instead; this is the final breaking point of Hamlet. After the death of his mother Hamlet, can no longer hold back and strikes his foil through Claudius’s heart. Then, he forces the poisoned wine down his throat. This occurrence yet again shows Hamlet’s indecisive character. He plans out the vengeance of his father’s death so many times perfectly, but kills Claudius without a plan and everyone witnesses the murder. Throughout the play, he clearly analyzes every plan to kill Claudius. During this analysis, not once is he concerned with what will happe n to him for murdering Claudius. He considers what would happen to Claudius for killing him during prayer. He considers what will happen to Claudius for killing his father, but not once does he worry that he could get punished because his vengeance will make him a murderer too. The only instance Hamlet worries about the afterlife is during

Ikea-Value Chain - 1221 Words

1. Introduction IKEA is one of the most successful manufacturing and retail furniture companies operating in today’s global marketplace. IKEA manufacture from the bottom up, top down furniture that offers environmentally friendly, state of the art designed furniture that is both affordable and attractive to its customers via their online, catalogue and worldwide distribution channels, with a logistics network that are low cost footprints with the enforces on cost efficiencies couple with technology, product design, excellence and customer satisfaction. IKEA was founded by Ingvar Kamprad in a small village in Sweden. Its Scandinavian–style home furniture offer attractive designs at affordable prices. And IKEA is obtainable from 275 stores†¦show more content†¦Moreover, IKEA wants its wide range of customers to choose products at an affordable price that are durable, as well as safe and environmental friendly (IKEA sustainable report, 2011). 4.3 Outbound Logistics IKEA’s products are manufactured all over the world and they have been committed from their outset to offer furniture to its customers at affordable price. This has been possible because of the efficient outbound logistics. Smaller packaging allows customers to transport the purchased products in their own vehicles. By supplying products to their clients and customers in this form, this smaller packaging of products allows the company to maximize space in warehouses and at store level thus enabling IKEA to store considerable amount of products (IKEA sustainable report, 2011). 4.4 Marketing and Sales IKEA’s products meet the needs of all customers by providing well- designed and safe furniture at low price, opening up their products to customers from the moderate income group offering them the opportunity to buy this furniture. IKEA aims to lower the prices of its products by decreasing the cost involved in the transportations logistics and storing. IKEA offers catalogues as well as their online webpages to its customers to choose from their wide range of products, these catalogues are the daily innovations of IKEA’s efforts and creativities. The catalogue is valid for 12 months period offering new andShow MoreRelatedValue Chain Analysis: Literature Review and Application on Ikea2782 Words   |  12 Pages2012 Aisling Lynch C09687271 Aisling Lynch C09687271 Stratgic management the value chain concept: literature review and application analysis on IKEA Stratgic management the value chain concept: literature review and application analysis on IKEA Contents * Introduction * Origination * Porter’s Value Chain Concept * Linking of the Value Chain * Focus on External Sources * The Future - Conclusion * Ikea Example * References Declaration I, the undersigned, declare that thisRead MoreValue Chain-Ikea2677 Words   |  11 PagesAccording to Echeat (2006), the IKEA had more than 175 stores spread over 31 countries at the end of 2002 and worldwide sales of about 12.8 billion euros in 2004. During the IKEA financial year 2001-2002, a total of 60,000 people are employed by IKEA worldwide and there are 323 million people visited IKEA stores around the world (Kronos, 2006). IKEAîâ€" ¸ mission is to offer consumers good value for their money. The typical IKEA customer is young low to middle income family. IKEAîâ€" ¸ success in the retail industryRead MoreIkea Value Chain Analysis1530 Words   |  7 PagesIKEA is a strong, competitive leader in the global furniture market, providing low-cost home good products and other services to its consumers. It has developed strategies that empower and increase value to shareholders, provide affordable products to consumers of all demographics and continues to seek ways to reduce costs and be environmentally sustainable while maintaining the quality and affordability of its services. An overview of the Value Chain and its most influential components demonstratesRead MoreValue Chain Management of Ikea4524 Words   |  19 PagesIKEA Purchasing Strategy Jerry, Yeung Siu Hang TABLE OF CONTENTS 1. EXECUTIVE SUMMARY 2. INTRODUCTION †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ 1. Company Background History 2. Company overview 3. Vision and Mission 4. Key Objective to build an efficient purchasing system to maximize the profit margin 3. Related Background†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. 1. What is the definition of purchasing Management 2. What is the definition of Purchasing Management inRead MoreValue Chain : Competitive Advantage1300 Words   |  6 PagesValue Chain as Competitive Advantage If a firm sustain profits that exceed the industry average, said firm is said to have a competitive advantage. The goal of any given business strategy is to achieve a competitive advantage. Moreover, the goal of a successful business strategy is a sustainable competitive advantage. The question is how does a firm create that competitive advantage? According to Michael Porter, to achieve a competitive advantage, a firm must perform one or more value creating activitiesRead MoreValue Chain : Competitive Advantage1444 Words   |  6 PagesValue Chain as Competitive Advantage If a firm sustain profits that exceed the industry average, said firm is said to have a competitive advantage. The goal of any given business strategy is to achieve a competitive advantage. Moreover, the goal of a successful business strategy is a sustainable competitive advantage. The question is how does a firm create that competitive advantage? According to Michael Porter, to achieve a competitive advantage, a firm must perform one or more value creating activitiesRead MoreIkea Case Study Questions1745 Words   |  7 PagesMKT 4001 CONTEMPORARY MARKETING STRATEGY Ikea CASE STUDY Lecturer: Dr. Ian Michael BY SALMAN MAQSOOD SHEIKH M00122796 Word count - approx. 1700 WORDS Question 1 Develop a profile of the typical ikea customer. To what extent does this profile vary across countries? Ikea has managed to create an unbeatable atmosphere throughout each and every store they have opened world-wide. Paying attention to every little detail from beddings to photo frames, it gives visitors a sense of being at homeRead MoreValue Chain as Competitive Advantage1024 Words   |  5 PagesValue Chain as Competitive Advantage Unit 3 Assignment Bobby Young-Mentgen GB570 Managing the Value Chain Pricilla Aaltonen Kaplan University September 25, 2012 Value Chain as Competitive Advantage Customer-centric businesses focus on consistently delivering a differentiated experience designed to satisfy the customer. The ultimate goal is to sustain competitive advantage in the marketplace. The purpose of this paper is to demonstrate why an effective value chain creates competitive advantageRead MoreSenior Management Is Not Always Communication Savvy1242 Words   |  5 Pagesentrenched in the core strategy of a successful company. If you don’t understand the strategy, or it is not well thought-out, you don t know if you have the correct strategy or project. We can’t have the right goals with the wrong strategy. There is no value or competitive advantage to the improper planning of a strategy. Many people rely on Senior Management, rather than spawning a proper strategy themselves. Porter doesn’t believe that we need to be so passive at the lower levels of a company. The voicesRead MoreAnalyzing Porter s Five Forces And Value Chain Analysis Essay1809 Word s   |  8 PagesIngvar Kamprad, IKEA is a multinational group of companies that focus on ready-to-assemble furniture, appliances, and home accessories. The very first IKEA store named Mà ¶bel-IKÉA, opened in Almhult, Smaland(Mà ¶bel means â€Å"furniture† in Swedish), to currently, September 2016, have 389 stores in 48 different countries. With the 389 stores, IKEA successfully creating over â‚ ¬30 billion and over â‚ ¬3.5 billion net profit with the continuous development and expansion. In a very competitive market, IKEA remains industry