Alcohol Dementia

The difference between alcohol dementia and dementia is that alcohol dementia is a form of dementia caused by a long term use of alcohol and excessively drinking to the point where the individual suffers from memory loss due to neurological damage to the brain. With dementia there is the person does not suffer from alcohol abuse. Alcohol dementia can cause very serious brain complications and ten percent of patients diagnosed with alcohol dementia have a history of extended alcohol abuse.People that suffer from dementia also suffer from memory loss but not due to abuse of alcohol or other drugs. With dementia you have a serious loss of your cognitive ability, this is also like the old age illness known as Alzheimer’s disease. These symptoms result from a brain injury in the past, or a progressive injury or even if you are suffering from a disease in the body. It is found that people that are diagnosed with cancer are soon later diagnosed with dementia as time passes.Long term consequences from both of these illnesses are very severe. Patients suffer from memory loss, attention span decreasing, speaking in incomplete sentences, and also problem solving is altered drastically. Suffering from dementia reduces the ability to learn, reason with others. What might be the worst about this illness is that people can end up forgetting who their family members are. There is also loss of patterns of thoughts, feelings and activities.In the later stages of the condition, affected individuals may be disoriented in time. People suffering from dementia might not know what day of the week it is or what year. This is very severe dementia of course. At the moment, scientists have not found a cure or even a treatment to slow down the process of dementia. It may be something majority of human beings go through and old age must play a factor with the memory loss.

Pride and prejudice compare and contrast novel and film 2005 Essay

Jane Austen penned masterfully the novel Pride and Prejudice. For many countries for many years and with or without the movie adaptation, this novel has achieved superstar status, considered by many as one of the best work of fiction that they had and one of the most read. Proof of the very good story line behind the novel is the fact that movie and television production outfits does not seem to tire in making movie adaptation of the novel year after year. Because of this, it has become important to criticize the resulting characteristics that will surface once comparison between the movie, particularly the 2005 version, and the novel is made. This paper will discuss several significant characteristics noticeable in the comparison of the 1813 Jane Austen novel with the 2005 film adaption of Pride and Prejudice, and these are (1) inconsistencies with the characters, (2) compressed scenes, (3) changes in the scene and (4) the introduction of new scenes. Inconsistencies with the Characters One of the noticeable characteristics that the 2005 film version of the novel has in comparison with the original novel story is the changes that happen to the characters and the personalities of these characters. Some differences are minimal, like the changes in the physical attributes of the characters. A very good example of this is the case of the character of Mr. Collins. Mr. Collins, it seems, was described in the original novel as a person with who is tall. However, in the movie, this characteristic is not noticeable in the portrayal of Mr. Collins, as the Mr. Collins in the 2005 Pride and Prejudice movie cannot be characterized as tall since he seem to have the height common with the other male characters in the movie. There were also some noticeable differences in the way the character Elizabeth was portrayed in the movie compared to the way Elizabeth was constructed by Austen throughout the novel. In watching the movie, the audience may have the impression that Elizabeth has a very negative temperament, that she is highly strung or even boorish. But in the book, Elizabeth has the personality that qualifies her as someone who is more on the positive temperament, sprightly and even playful. Proof of this is unexpected, unrealistic and somewhat inconsistent characteristic of Elizabeth was a part in the movie wherein Elizabeth yelled at her mother in defiance, pointing to Elizabeth’s more negative behavior. This is somewhat contrary to the original Pride and Prejudice story because in the novel, the author did not make Elizabeth yell directly to her mother. While Austen made it obvious that Elizabeth has the characteristic to defy her mother, she did not do so directly and verbally. Another important point to raise here is that in consideration to the lifestyle and culture of the people during the time, daughters yelling at their mothers is something that is not common or usual compared to today, making it more unrealistic and not faithful to the original story and faithful to the culture in the real life during that time. Stephen Holden even went to the extent of claiming that Elizabeth’s 2005 portrayal is â€Å"not exactly the creature described in the 1813 novel (Holden 1). † Compressed Scenes The novel features a story that is considered lengthy if everything in it will be featured in the film. This is the same predicament that most movie adaptation of a novel encounters, and the movie adaptation of Pride and Prejudice is no exception. The director is forced to cut, shorten and compress the different parts of the story in the effort to make it faithful to the novel and still ideal for the movie market. Because of this, significant missing parts in the movie that was featured in the novel are some situations and circumstances which are deleted, cut or shortened. Take for example, the part wherein Elizabeth was visiting Pemberley, Hunsford Parsonage as well as Rosings Park – this, as well as other parts of the novels where heavily compressed. The story focusing on how Lydia eventually eloped in the novel was also something that was compressed. Changes in the Scene Some scenes that were described by the author in the original â€Å"Pride and Prejudice† novel was not translated similarly in the film version. For example, when Darcy proposed to Lizzy for the first time, the author placed this particular scenario somewhere inside the house of Mr. Collins. But the 2005 movie version of the novel made it different, because in the movie, the proposal was made by Darcy to Lizzy while they were both standing under the rain. There were also significant and noticeable changes even with the second proposal, since the circumstances that led to the second proposal were different in the book compared to the scenes shown in the movie. According to the novel, the proposal happened after Lizzy did something for Mrs. Bennet that sent Lizzy in a particular place that night, but the circumstances presented in the movie puts Lizzy in bed but unable to get sleep, so she went out for a short walk and in the process meeting Mr. Darcy who was also taking a walk thinking about something serious that involved Lizzie as well as Lady Catherine de Bourgh (Ernst 44). Introduction of New Scenes In comparing the movie and the novel, another noticeable characteristic is the presence of scenes, situations and circumstances which are integral in the movie but is nonetheless not found in the novel. For example, there was a scene wherein both Mr. Darcy and Elizabeth were seen by the audience walking one night with nothing but their night clothes on. This kind of situation is something that is not presented in the book, and an educated guess might point to the fact that there maybe some reasonable factors why such was not the case in the novel – because it is not realistic. And the reason why this is not realistic is because the temperature may not be very convenient for someone to walk around on their night clothes on at night, and because this is not the action of someone who is of Mr. Darcy or Elizabeth’s stature, not to mention that walking around in nightclothes is something that is not usual, common or even normal during the time and age presented in Pride and Prejudice. Still related to the discussion on how the movie presented some scenes which are not only consistent with the novel but is also not consistent with the practice of the people during that time/era is the scene wherein Lady Catherine paid the Bennets a visit late in the night, and the Bennets greeted their visitor wearing their night clothes only. This is not in the novel, and this goes against common cultural practice among homes. People during that time make sure that they are fully dressed before presenting themselves to visitors. And visitors don’t actually visit other people unannounced and in very inconvenient times of the day or night. Because of these inconsistencies, the audience cannot help but feel that the creation of the 2005 movie version did not only put in scenes and details that are not consistent with the novel, it was also reflective of the lack of sensitivity with regards to the time, era and period that the novel that the story represents. Besides the inability of the production to consider being faithful to the culture at the time, some audience may also feel that the production of the movie did not seriously studied the aspects and details that support and put together the story as it is (like culture, practices etc). Conclusion The 2005 movie adaptation of Pride and Prejudice can be viewed in different contrasting perspectives. On one side, it can be considered as a very successful movie considering that it is an adaptation from a very popular novel and that many other adaptations made in film were created before it. On the other side, people can simply focus on the flaws and failures of the movie adaptation and call the movie not a worthy enough to be considered a film adaptation. In the end, it’s all about perspective. While there are indeed problems, there are also merits that the movie earned for it to be considered as good enough. â€Å"Like any other film adaptation, Austen’s Pride and Prejudice has positive and negative conditions for a translation onto screen (Ernst 35). † The truth is that for all of the differences that the 2005 movie had when compared to the novel it was based on, this is not surprising since the predecessor of this movie adaptation – which was already numerous since there is the 1940, 1980 and 1995 version – also has several flaws themselves, particularly when it comes to bearing differences from the original novel. There were also other little changes that were seen in the 2005 film. According to the website IMBD, a website that focuses on providing information about movies, there was even a difference in the ending in the US film (Pride and Prejudice 6). For all of these things, the only consolation there is can be found in the effort to be faithful to the novel by the movie, and for what it failed to accomplish. The audience should understand that there is indeed no perfect movie adaptation, since both movie and novel, however similar in story, are still different entities by themselves (Lupack 277). Works Cited Ernst, Reni. The Presentation of Speech and Thought in Jane Austen’s Price and Prejudice and in Joe Wrigth’s Film Adaptation. GRIN Verlag, 2008. Holden, Stephen. â€Å"Marrying Off Those Bennet Sisters Again, but This Time Elizabeth Is a Looker. † New York Times. 11 November 2005. 22 February 2009 . Lupack, Barbara Tepa. Nineteenth Century Women at the Movies: Adapting Classic Women’s Fiction to Film. University of Wisconsin Press, 1999. â€Å"Pride and Prejudice. † IMBD. com. 2009. 22 February 2009 .

Article on issues addressing a contracting issue Essay

Article on issues addressing a contracting issue - Essay Example In this paper the study of Akintan & Morledge will be discussed with its potential use in the defense sector. In the particular sector the challenges for those involved in contracts can be many. By improving the relationship between contractors and sub-contractors in the above industry the risks related to the industry’s contracts would be significantly limited. For Akintan & Morledge (2013) the current structure of ‘traditional construction procurement’ (Akintan & Morledge 2013 p.1) favors main contractors. Sub-contractors, in opposition, are left with no particular power to intervene in the construction process, even if the development of construction projects is quite demanding and the non-involvement of sub-contractors increases the risks for failures (Akintan & Morledge 2013, p.1). After highlighting the particular problem Akintan & Morledge (2013, p.2) present the benefits that the effective collaboration between contractors and sub-contractors would have in the construction industry. These benefits could also refer to other industries where a similar problem, i.e. poor collaboration between contractors and sub-contractors, appears. At the next level, Akintan & Morledge (2013) try to analyze the potential causes for the conflicts developed between contractors and sub-contractors. Emphasis is given to the key criterion on which contractors tend to choose their sub-contractors: price (Akintan & Morledge 2013, p.3). Building a business relationship only on this criterion can result to many risks as no room is allowed for trust and communication to be developed (Akintan & Morledge 2013). Other practices of contractors that increase the chances for conflicts between them and sub-contractors are the following: a) too strict contracting terms, b) most of risks related to the contract are transferred to sub-contractors and c) the use of ‘professional stereotypes’ (Akintan & Morledge 2013, p.3); in the context of

Strategic Human Resource Management Essay Example | Topics and Well Written Essays - 2500 words

Strategic Human Resource Management - Essay Example From this paper it is clear that  in the modern business setting, there is a lot of competition among organisations that are all seeking to employ high flyers. These are workers who have already attained considerable success in a relatively short time span. Employers are no longer merely interested in dealing with average workers; but are seeking to ensure that their organisations make strategic investment in acquiring the most qualified human capital. The perception of workers has also changed.This research study declares that  unlike the past, the majority of workers no longer wish to merely get a monthly pay check. Employees today are readily prepared to migrate among organisations seeking for the best environment which caters to their multifaceted needs. For younger employees, in particular, money is a secondary factor when seeking for a job. Organisations can capitalise on the trend of high flyers seeking for the best potential employers by using talent management initiative s to draw them. Talent Management usually includes different integrated corporate HR processes which are created to develop, retain and motivate their productive employees. The main objective of talent management initiatives involves creating a culture that meets operational as well as strategic objectives.  In organisations, executives have the responsibility of ensuring that the necessary human resource strategies are used to make sure that high-flyers are strategically deployed.

Capstone IP 5 Research Paper Example | Topics and Well Written Essays - 1250 words

Capstone IP 5 - Research Paper Example ess mainframe, as well as distribution of infrastructure for information technology applications, since the time of their security product spin off into Total Defense (Ambos, Andersson & Birkinshaw, 2010). Therefore, the company engages in IT management software and solutions, and it facilitates optimization of IT by their customers with the aim of achieving enhanced business results. The company’s goal is to become a strategic partner upon whom the customers can rely as far as the adoption of new technologies is concerned, and at the same time, realize maximum value from the existing investments in IT (Ambos, Andersson & Birkinshaw, 2010). In this respect, therefore, the company has sought to employ a customer-centric strategy where the customer is at the center stage of the business, in which the company believes it can best achieve its goals. With this, the technical support of the CA Technologies has been made the lynchpin that helps the customers realize maximum value of the CA Technologies investment (Ambos, Andersson & Birkinshaw, 2010). The International Business Machines Corporation (IBM) is a multinational corporation for technology and consulting based in the United States. The company deals in manufacturing and marketing of computer software and hardware, in addition to offering infrastructure, consulting and hosting services in a wide range of areas, beginning from the nanotechnology to mainframe computers (Kane & Alavi, 2007). IBM boasts of over 12 research laboratories all over the world, and is also the leading company in patent generation for over 20 years. New services and products are important to the performance and survival of any organization. The introduction of new products, as observed by both IBM and AC Technologies, enhances the firm’s ability to meet the new demands on the market and facilitate the establishment of new generations of technology (Ambos, Andersson & Birkinshaw, 2010). A major logic within innovation in these

Media Campaign analysis Essay Example | Topics and Well Written Essays - 750 words

Media Campaign analysis - Essay Example Don’t Smoke†, the health media campaign against cigarette smoking. Various aspects of smoking in relation to health of youth in the community will be discussed. Phillip Morris’ youth smoking prevention â€Å"Think. Don’t Smoke† (Morris, 2001) campaign which was widely publicised by media, is available online for school children and youth at SchoolTube (2009). The short video encourages children and young people to stop wasting their time and their life in smoking, and urges them to stop and The main reasons for searching for the online anti-smoking health campaign â€Å"Think. Don’t Smoke† was to address the issue of child and youth smokers in the community. Keen interest in helping the community overcome important hurdles is the reason for undertaking investigation and identification of this major addictive behavior among young people. The dangerous habit of smoking calls for strong preventive measures. Personally, as a non-smoker and firm believer in abstinence from smoking, one considers it imperative that the most susceptible age group should be educated and encouraged to refrain from smoking. Moreover, the untimely passing away of grandparents due to lung cancer has been a close and sorrowful encounter with the devastating outcomes of smoking. Hence, there is a keen interest in reaching out to the maximum number of people possible, to help save them from a downward health spiral. The SchoolTube (2009) anti-smoking campaign â€Å"Think. Don’t Smoke† is simply presented, with a number of people voicing their opinions against smoking, in a brief, effective manner. It can be easily understood and retained even by young children. A far-reaching and strong anti-smoking campaign through posters to be put up at schools and public places, will include the link to the SchoolTube (2009) campaign, for online access by school children and young people. This will be a large-scale community venture, with motivating speeches to be delivered at

World Food Programme Essay Example | Topics and Well Written Essays - 750 words

World Food Programme - Essay Example It is evidently clear from the discussion that the European Union is the major donor and it plays an integral part in the WFP. This includes proving support to the organization in order to help them meet their stated goals. However, there are other various organizations that are dedicated to disaster assistance, and among them is the American Red Cross, Oxfam, Catholic Relief Services and many other organizations. WEP work in various areas where there is problems of weather and other disaster issues. The mission of WFP is based on their strategic goals; thus there is mission is to regard as a living document that is reviewed occasionally. The main aim of the program is to promote food security and help the populations that have been impacted by a disaster. The first role is to provide food to help the victims to maintain a healthy life. They have a policy that governs them and these include poverty and hunger eradication across the globe. They target intervention is to improve the li ving standards of people. They work in order to improve life of people living under absolute poverty and those that have been impact by crisis. WFP respond to the disaster issues by providing disaster relief to improve the socio and economic growth of the country or the population that have been impacted by disaster. They meet refugees and offer emergency food security to the victims. They also help in emergency situation in case the victims need special medical attention. Lastly they support the victims through promoting self-reliance especially to the poor people or communities through labor-intensive programs. Their operating budget is used for developmental activities and saving the lives of people being impacted by disasters. They partner with the government in areas that have being impacted in order to allocate relief id effectively. This organization concentrates on emergency cases and utilizes the available resources effectively in order to deliver humanitarian aid effective ly across the areas that need their help. Another organization dedicated to disaster assistance is American Red Cross (ARC). The Washington D.C established this organization in 1881 and it is a global organization that dedicates them toward saving the lives of people.  ARC is a humanitarian organization, which offers relief emergency and education within the U.S. It helps the needy and dedicates themselves towards distributing blood to those who require blood. This is in most cases where accidents have occurred and offer education on disaster preparedness. They also educate people on the way they can maintain health and offer safety as well as relief programs. The mission of the organization is to avert and alleviate people suffering from any disaster issues; thus they offer emergency though mobilizing volunteers and donors. The vision statement is working with the network of volunteers and donors in any emergency cases; thus turning action to help the affected people. They operat e their budget by setting aside relief emergency resources for using during the emergency cases. They utilize their resources in ensuring that the nation access to health, safe and blood products. Their program is voluntary and they work together with those who volunteer themselves to maintain unity; thus they work without discrimination of age, sex or race.

Teacher's interview Essay Example | Topics and Well Written Essays - 500 words

Teacher's interview - Essay Example The teacher is the leader of the ship. If he knows his work, the ship will reach the destination, otherwise it can lose track. Guidance, discipline, and punishment are three points on a continuum with the guidance being on one extreme, discipline in the middle, and punishment being on the other extreme. Guidance means telling children what to do, when to do, why and how to do. Discipline means establishing rules and telling children to follow them or bear the effects of noncompliance. Punishment means discouraging wrong behavior by putting the child in an uncomfortable or inconvenient position in some way, like hitting or fining. I slightly disagree with the teacher that guidance, discipline, and punishment have to be on the same continuum but at different points. I think discipline comes first because the rules are the first to be established. Guidance is just helping children to follow the rules whereas punishment is the liabilities they have to face when they don’t comply with rules. So discipline basically lays the basis of guidance as well as punishment depending upon what the child demands. I don’t believe in punishing students until it is inevitable. I tell the students my rules and guide them in following the rules. Mostly I guide because that enables me to build a rapport with my students so that they become obedient. I agree to the teacher that punishment should be the last resort. A teacher should make every possible effort to avoid that. A teacher should first establish the rules and then guide the students so that they can follow them. This develops association between the teacher and the students and has a positive impact on the environment within the classroom. I think punishment is justified when all other ways of correcting the student’s inappropriate behavior have proved ineffective. For me, cheating is just as intolerable

The Interpretation of Advertisements Essay Example | Topics and Well Written Essays - 500 words

The Interpretation of Advertisements - Essay Example The emotion it best represents is joy as every person in the picture is smiling and looks happy. The ad shows one person playing with a recognizable Nintendo controller, enjoying himself, while he is closely surrounded by men and women who are also actively participating in his fun appearing to be cheering or congratulating his efforts. It shows a youthful exuberance as every person appears young and animated. Though it lacks text and instead of a narrative, as O'Barr stated "music, motion, color, and other features are sometimes used in an attempt to evoke attitudes and feelings in consumers rather than to tell specific stories" (p. 10); in this instance the ad uses motion and proximity of the people to evoke a sense of togetherness and a party like atmosphere as they all appear to be friendly with each other or maybe even a family. The ad is effective in demonstrating the interactive nature of the Nintendo Wii Console. It challenges the dominant ideas of most consumers by showing an alternative depiction of what videogames represent (O'Barr). Instead of the traditional expectation of what playing videogames involves as a typical depiction would be one or two people on a couch focusing intently with minimal body movement.

Your task is to write a mid-length research paper Essay

Your task is to write a mid-length research paper - Essay Example This essay will analyze fossil fuels from an ethical perspective. In addition, the essay explores how different ethical approaches would handle the topic. The impacts of fossils fuels on the environment are well known. Fossil fuels have been identified as the leading cause of fossil fuels. Despite the availability of alternative sources of energy such as solar, wind, geothermal, and nuclear energy, the question of fossil fuels persist. In addition, the cost of different oil based products and fuels such as gasoline, diesels, and lubricants have increased dramatically. This has resulted from increased cost of production and increasing demand. Despite these drawbacks, more and more wells are being sunk as pipelines to transport the commodity are being built. Moreover, car manufactures have been in full operation in their attempt to meet the demand. Global warming remains the main threat in the modern world. If the predictions on global warming are true, then the world would became inhabitable in the near future. It is our moral obligation to protect the globe as the home for humankind. The responsibilities of governments and policy makers remain as the main ethical issues into the matter. Indeed governments and policy makers are responsible for the well fare of the society. Moreover, government and policy makers should make policies that ensure long-term sustainability of the planet and humanity. This indicates the need to separate politics from environmental issues. In this case, governments and other policy makers are expected to make laws or policies that will ensure the long-term sustainability of the planet. The future of fossil fuels is a controversial issue and, hence the need for a detailed analyses. Ethical concerns on the topic should place the way forward concerning the continued use of fossil fuels. Firstly, the role of fossil fossils in global warming is an issue of concern in the modern

Ancient Egypt Essay Example for Free

Ancient Egypt Essay Egypt is a country that is situated within the North Africa mainly. It is bordered by the Mediterranean Sea to the north, Sudan to the south, Israel and Gaza strip to the northeast and Libya to the west and red Sea to the east. It is one among the most populous countries in Africa and the Middle East. The best monuments in Egypt are the Giza pyramid complex and it Great Sphinx were built by the ancient civilization of Egypt. The best tourism spot in Egypt is the Red Sea Riviera. When talking about the economy, it has one among the most diversified in the Middle East. To have a better understanding of Egypt, we shall go into the history of Egypt. Around 3150 BC, a unified kingdom was formed by King Menes that led to a series of empire that ruled Egypt for about the next three millennia. The Egyptian culture was flourished during this period and it remained distinct in all aspects like religion, arts, customs and language. The first two dynasties constituted the Old kingdom and they have constructed most of the pyramids in Egypt. The daily life in Egypt revolved around the river Nile and due to the yearly flooding, it several rulers. There was the Roman and Ptolemaic Egypt and the last ruler of that era were enriched the land and thus made it very fertile for cultivation and this bought good wealth to the land. The heights of prosperity were during the reign of the Pharaoh Amenemhat III. A Pharaoh is considered as the most powerful person who was both a political and religious leader of the Egyptian people. Before being a republic, Egypt was ruled by the Cleopatra VII. Then there was the Arab and Ottoman Egypt where Egypt was conquered by the Arabs and Muslims and they ruled for another six centuries in Egypt bringing Muslim religion in the country. In 1517, the Ottoman Turks conquered Egypt which leads a major devastation of the country. With the French invasion by the Napoleon and later Commander of the Albanian regiment, Muhammad Ali, the Ottoman reign came to an end and it led to the British rule. By 1953, the Egyptian Republic was declared with General Muhammad Naguib being the first President. Later by the year 2011, revolutions took place in Egypt and the Mubarak government was stepped down and the first parliamentary elections were conducted. The economy of Egypt mainly depends on agriculture, petroleum exports, media, tourism, and exports of natural gas. Egypt has developed an energy market based on oil, coal, hydro power and natural gas. The FDI (Foreign Direct Investments) have risen considerably in Egypt over the last few years. When being in Egypt, there are tourist locations that should never be missed. A few places are listed here: In Cairo – Pyramids of Giza, Pyramids of Sakkara, Ancient Memphis, The Egyptian Museum, The hanging Church, Santa Barbara are a few to name here. In Luxor – Luxor temple, Valley of the Kings, Ramses III, are a few to mention. At the Red Sea Coast – Red Sea Coast, Marsa Alam, Monastry of St.Paul, are a few to be mentioned. The pyramids are the well known trade marks in Egypt. The culture allowed them to burry bodies of their pharaohs in great tombs called as pyramids and Egypt is ‘The Country’ that has great number of Pyramids which is great to see in this modern era. Egypt celebrates many festivals and carnivals, which is also known as mulid. Ramadan has a great flavour in Egypt and is celebrated with lights and music. An ancient spring festival of Egypt known as the Sham en Nisim has  been celebrated for more than thousand of years. The culture of Egypt dates back to about six thousand years which is a recorded history. Egypt maintained a striking complex that influenced the later cultures of Middle East, Europe and African Countries. Egypt is also recognized as a cultural trend setter of the Arab-speaking world. A beautiful country with a great civilization and a great place to be visited with its beauty and to be seen and understood in all aspects.

Pricing Decision Essay Example for Free

Pricing Decision Essay Companies in their endeavor to succeed in the highly competitive and dynamic market are now considering a clear focus on their marketing strategies. This is in order that they may remain relevant in the fast changing business environment, market conditions and consumer preferences. It is important that a company considers the effects of the changes in the business environment including price variations initiated by its competitors This is best done by first analyzing the prices offered by the competitors visa vie the company’s cost structure and the competitor’s chances to change in response to the company’s new price offers (Kotler 2003. p 66). Pricing Strategies The company needs to figure out the best strategy to implement in order to achieve the optimum prices for its products. To initiate cost-cutting with a view to improve on the profitability of the company the company must have an understanding of the type of cost that it needs to manage. This will be to a large extent influenced by its style of management, sources of professional advice, the broader vision of the company’s goals, communication strategy, and company’s capitalization in relation to debt-equity ratio and the cost of borrowing (Sherman 2007. p 3-4). The company also needs to understand the several types of costs that it incurs. The various types of costs are research and development costs, the overheads and administrative costs, human capital costs including health care costs, salaries and employee benefits, infrastructure and system costs, advertising and promotional costs, fixed and variable costs, and debt-servicing costs. The bottom line is to thoroughly examine each of these cost categories and weigh their importance to the company’s business operations, consider more efficient available alternatives, and the possible implications of the cost reduction strategy (Sherman 2007. p5 9). A company such as Wal-Mart that has for years been ahead of its competitors by offering the lowest prices for its goods. Wal-Mart is able to manage favorable price cuts by implementing price cut strategies such as endeavoring to reduce its costs by pursuing a tax reduction strategy. This has been through its investments in Real Estate Investment Trusts (REITs) in order to exploit tax loopholes and avoid some of the taxes levied in particular states (Moore 2007. p. 2). Having accomplished the above cost reduction strategy, the company may the come up with appropriate pricing for its products. This is done by first understanding pricing methods. There are six pricing methods that would lead to an informed decision in fixing prices. These are markup pricing method, the target return pricing method, perceived value method of pricing, value based pricing, the going-rate method of pricing and the sealed-bid method of pricing (Kotler 2003. p 66). Implications of Price Cuts and Conclusion The price of the product or service is a major factor that influences customer’s purchase decision is the marketing mix. A combination of the cost reduction strategy and an appropriate pricing strategy is more likely to benefit the company and enable it attain a competitive advantage over its competitors. By adopting market responsive cost cutting strategies in the communication industry, companies in turn helped create a better way of life whereby customers are now able to communicate more often and at lower prices Salazar 2007. p. 1). This translates to increased profits to the service providers as they are able to sell more units than before. References Kotler, P. (2003). Marketing Management. 11th Ed. New Jersey: Prentice Hall. Moore, M. (2007). Taxing Strategies: Always Cutting Prices, Wal-Mart Attempts to Rollback Taxes. Retrieved March 8, 2009 from http://walmartwatch. com/img/blog/NIMSP_tax_strategies. pdf Salazar, L. C. Cost Cutting Strategies at the Bottom of the Pyramid. Retrieved March 8, 2009 from http://www. lirneasia. net/wp-content/uploads/2007/03/2-lcs-shoestrings-sing-28feb07. pps Sherman, A. J. (2007). Strategies for Cutting Costs and Improving Profitability. Retrieved March 8, 2009 from http://www. sbecouncil. org/uploads/PPT%20Cost%20Cutting%20for%20Growth%20and%20Profitability. ppt

Improving Risk Perception in Adolescent Motorcycle Drivers

Improving Risk Perception in Adolescent Motorcycle Drivers Could Risk Perception Abilities of Adolescence Motorcycle Drivers (Motorcyclist) be Improved Through the Distance Perception Psycho-education Program? Guritnaningsih A. Santoso, Lucia R. Mursitolaksmi, Dewi Maulina Abstract The number of motorcyclists on the highway increased rapidly from year to year. The Central Bureau of Statistics recorded the number of motorcycles in 2010, 8.7 million units, rising to 9.8 million units in 2011, and became 10.8 million units in 2012. That means, there is an addition of 1 million units of motorcycles per year (Kompas, 11 November 2013). The impact of the number of motorcycle riders is a wide range of traffic problems as a result of hazardous motorcycle driver behavior manifested as high rate of motorcycle accidents. Motorcycle accidents are the biggest contributor to traffic accidents, as many as 60-77% in the period 2008-2012 (Maharani, 2012; Department of Transportation, 2010). Directorate General of Land Transportation, Ministry of Transportation noted 11,140 drivers and passengers of two or three-wheeled vehicles died in traffic accidents in 2010. Average motorcycle accident threatens 20,000 people per year, or 55 people per day, or about two people every hour. T he cause of the accident on a motorcycle can be derived from the characteristics of the engine, the road environment and driver’s behavior (Houston, 2011). Among these three factors, the behavior of the driver is important to note, because 70-90% of accidents are caused by human factors and behaviors associated with the driver (Hole, 2007; â€Å"Januari-Oktober 935 orang tewas,† 2011; Shinar, 1978; Ullerberg Rundmo, 2003; Yilmaz Celik, 2004). In psychological studies of traffic, there are three perspectives used to explain the behavior of driving. These perspectives are: the perspective of personality, cognitive perspective, and social perspectives (Ullerberg Rundmo, 2003). Among the above three perspectives, the cognitive perspective has not been the focus of much research. Whereas the cognitive aspects that include perception, attention, or the attention of the relevant matters around, concentration, ability to process information and make decisions is very important in driving activity. Those various aspects of cognitive are important to always be active when driving because individuals are facing situations in which highway environment is constantly changing. One of the cognitive aspects that play a major role in determining the dangerous driving behavior is the perception of risk. Chung Wong, 2011; Guritnaningsih et al, 2011; Wong et al., 2010 found that the perception of risk is a significant predictor of risky dr iving behavior. According to Cohen, et al (1995, in Machin Sankey, 2008), there is a negative relationship between risk perception and risky driving behavior, in which the perception of risk (hazard) against a low driving conditions will be followed by the higher possibility to display the driving behavior dangerous. Perception of risk in driving is â€Å"the subjective experience of risk in potential traffic hazards† (Deery, 1999). This means that risk perception is individual. Nevertheless, various studies have shown that the perception of risk in young adults is generally low. They will perceive a dangerous driving situation as low-risk. They will perceive a dangerous driving situation as low-risk. This is because of two main things, namely the lack of experience in driving skills or lack of processing information, and age factor related to lifestyle (Mayhew et al., 2008). Young adulthood is a period where they are easily provoked emotionally and fun sensation seeking. Th e research that has been conducted by researchers found that risky behaviors while driving, such as calling, moving lane, and speeding are assessed by participants as behavior that is not hazardous (Guritnaningsih et al., 2011). These findings corroborate the results that the young drivers risk perception is low. When driving on the highway, the various situations faced are almost entirely received visual information (Shinar, 2007). Errors of perception (perception errors) are one of the causes of the accident on a motorcycle, which occurred because the driver failed to detect a dangerous condition (Tunnicliff, 2006). To be able to drive safely among other vehicles required the ability of visual perception in the form of perceptual distance (distance perception). Rizania, Guritnaningsih, Maulina (2010) in a study on the effect of distance perception on the young adulthood motorcycle driver found that dangerous overtaking behavior (weaving behavior) is influenced by perceptual judgment of distance. Assessment of distance (distance perception) may be one of the causes of the occurrence of motorcycle accident. (Pai, 2011). When the driver is mistakenly or unable to ensure a safe distance before deciding to overtake another vehicle, it can cause accidents (Shinar, 2007; Tunnicliff, 2006). This s hows that an error in assessing the safety distance may result in lower risks assessment and perform risky or unsafe motor driving behavior. Assessing distance cannot be separated from assessing speed; the two are closely related to one another. In receiving stimulus on the distance and speed the driver will perceive it as safe or unsafe distance. For example, for a vehicle speed of 30 km / h, the relatively safe distance is 4 meters, while for the vehicle speed of 40 km / h the safe distance is 8 meters, and so forth (Suryajaya, 1995). According to Sanders and McCormick (1993) accurate assessment of the time, distance and speed is needed to maneuver in a secure way. Rosenbloom, Shahar, Elharar, and Danino (2008) suggests that the driver, especially novice drivers must develop the ability to reduce hazard risk perceptions in a variety of road situations. Results of previous studies on the ability of risk perception shows that risk perception can be enhanced through the provision of training (Rosenbloom, Shahar, Elharar, and Danino, 2008); Horswill, Kemala, and Wetton; Scialfa, and Pachana, 2010). Referring to previous stu dies that show the effectiveness of training programs to improve the skills of risk perception, researcher sees the need to develop training programs on danger on the highway for motorcyclists who often displayed hazardously behavior in big cities in Indonesia, namely the behavior of slipping and overtaking other vehicles. Specifically this study wanted to test whether provision psycho-education program on recognition distance perception is significantly effective in lowering the risk perception scores of adolescence motorcycle driver. Method Participants There were 60 male adolescences in this study. The mean age was 17.12 (SD = 0.329) with a range between 17-19 years. More than half respondents (22.4 percent) had been riding motorcycle for 3-5 years, 17.2 percent had been driving for more than 5 years and the rest (10.3 percent) had been riding for 1-2 years. Male adolescence motorcycle drivers have been chosen because they are inexperienced motorcyclists and tend to drive dangerously. In addition, male riders more often display dangerously behavior than women riders. Participants in this study were drawn from secondary school i.e. SMAN 38. Measures and Apparatus The instruments used were: 1) a video film about riding a motorcycle on the highway, which is made à ¢Ã¢â€š ¬Ã¢â‚¬ ¹Ãƒ ¢Ã¢â€š ¬Ã¢â‚¬ ¹up of 10 scenarios, with details of 5 scenarios that describe the behavior of line splitting and 5 scenarios that describe the behavior of overtaking. Highway situation for all five scenarios in each type of motor driving behavior (i.e. line splitting and overtaking) varied according to variables: time of the day, weather, speed, distance, and type of road (one-way vs. two ways). Psycho-education program contains information on three common dangerous behaviors of motorcyclists, i.e. the splitting line and overtaking. The information provided includes: (a) the definition of each type of behavior, i.e. slip, and overtaking another vehicle, (b) the factors that influence the driving behavior of the motorcyclists, (c) the importance of the perception of a safe distance, and (d) risks/dangers of unsafe driving hatched. Psycho-education program was presente d to the participants with audio along with presentation in the form of PowerPoint, and also video footage of line splitting and overtaking to serve as an example of behavior. 3) Questionnaire, containing items that measure the perception of distance, namely by asking the estimation of the distance between the motor and the driven vehicle nearby, as perceived by the participants. The measuring instrument also contained items to assess how much is the risk to have an accident if the partisipants do the splitting line and overtaking. Measurements were performed using a Visual Analogue, in which participants were asked to visualize the assessment of the risks in a continuum line with range 0-100 percent. The questionnaire also tapped into demographic information such as age, riding experience, and accident experience. Procedure Preparation Phase Prior to the experiment, the researchers had conducted two activities. The first activity was Focus Group Discussion to investigate the push and the hamper factors of unsafe riding motorcycle, especially for doing line splitting and overtaking, and also the role of distance perception on riding behavior. The result of Focus Group Discussion was used to develop film scenarios concerning riding motorcycle on the road. There were 14 film scenarios that consist of 7 scenarios representing road situation and a motorcyclist that intend to do line splitting, and 7 scenarios representing road situation and a motorcyclist that intend to do line overtaking. The scenarios of road situation were varied in several variables, i.e. weather variable (clear vs rainy), time of day (afternoon vs night), type of road (one-way street vs two-way street), distance between vehicles in front or beside the motorcycle (2.5 meter or less vs 2.5 meter or more), and speed of the motorcycle (20-30 km/hour vs 50-60 km/hour). The film was developed in real situation to make the measurement of distance perception and risk perception more natural. The cameraman shot the road situations using Yamaha Vixion, 150 cc motorcycle, year 2012. They were using the equipment as follows: Camera Canon EOS 60D; Logger: HP Huawei Ascend P1; and Monopod Manfrotto. After the pictures have been collected, they were then edited and assembled into a movie. Editing were done using a computer set with following specification: CPU: 2-GHz Intel Core i7-2630QM; OS: windows 7 home premium (64 bit); RAM: 8 GB; Hard Drive: 750 GB SATA; Display size: 15.6 inch; Resolution 1920 x 1080 pixels; Optical drive: Bluray/DVD; Graphic card: Nvidia Ge Force GT 540M; Video Memory: 2GB. The film then validated using face validity approach, to ensure that the road situations had been represented each scenario. Experimental phase From a list of 98 students in a senior high school in Depok area that met the sample criteria the researchers took 60 students using random number in SPSS program and divided the selected students into two groups (experimental group vs control group) by randomization technique, each group consists of 30 students. Both experimental group and control group was measured two times, pre-test and post-test. Between the pre-test and the post-test the experiment groups of students were given psycho-education program, whereas at the same time the control group was asked to watch a short film. Therefore, the study design for this study is experimental laboratory and the design called randomized two groups before and after design. Results Comparative analysis was used to examine the effect of psycho-education program concerning distance perception on motorcyclists’ risk perception in riding their motorbike. To test the equality between experimental and control group comparison had been made. Referensi Motor, Solusi Macet Sekaligus Petaka http://megapolitan.kompas.com/read/2013/11/11/0953518/Motor.Solusi.Macet.Sekaligus.Petaka. Senin, 11 November 2013. 1

Treatment Plan for Codrina Essay -- Becks theory on cognitive therapy

As Codrina’s counselor, you will create an effective treatment plan that is based on Beck's theory on cognitive therapy. What cognitive distortions can you infer that Codrina has because of her past? Codrina is a 40-year-old, divorced, white female seeking counseling at a university counseling center. She is seeking counseling because she has been unable to sleep well and has lost her appetite after her roommate ran off with her husband. Codrina was raised in a state orphanage in Russia and her childhood years were of isolation, hunger and scarcity. She describes spending many days just staring at the wall and rocking back and forth. Once she left the orphanage at 16 years, she worked in Moscow for a few years until she met her American girlfriend. She lived with her for a couple of years in Moscow and then moved to the U.S. Codrina met a young man and their relationship moved quickly to where they married within months of their first meeting. Meanwhile her girlfriend had become unusually cold toward her and started to verbally abuse her during their visits. One day, Codrina discovered that her girlfriend was having sex with her husband. She filed for and was granted a divorce. I n session, Codrina claimed that this breakup was her partner's loss and that anyone would be lucky to have her. However, even six months after the divorce, she is unable to sleep at night (she had trouble sleeping as a child as well.) She wants help for insomnia from her therapist. Codrina also complains about a new male friend who she hangs out with, who, she reports is starting to be rude and insensitive to her. She was thinking of starting a business with this friend, but now does not trust him to be fair to her in his business dealings. She wants to... ...o think back to where they were and what they were doing when the incident or argument occurred. This exercise can foster greater access to the emotions they were experiencing at the time† (Beck, 1963). Works Cited AARON T. BECK, MD. Arch Gen Psychiatry. 1963; 9(4):324-333. doi:10.1001/archpsyc.1963.01720160014002. Retrieved from http://archpsyc.jamanetwork.com/article.aspx?articleid=488402 Ackerman, Brian P.; Kogos, Jen; Youngstrom, Eric; Schoff, Kristen; Izard, Carroll. Family instability and the problem behaviors of children from economically disadvantaged families. Developmental Psychology, Vol 35(1), Jan 1999, 258-268. doi: 10.1037/0012-1649.35.1.258 Rubin, Kenneth H.; Mills, Rosemary S..The many faces of social isolation in childhood. Journal of Consulting and Clinical Psychology, Vol 56(6), Dec 1988, 916-924. doi:10.1037/0022-006X.56.6.916

A Review Of The Scarlet Letter :: Free Essay Writer

A Review of the Scarlet Letter   Ã‚  Ã‚  Ã‚  Ã‚  The novel opens with an explanation of how the romance of The Scarlet Letter came to be presented as a story in its existing form. Having always wanted to be a “literary man';, Nathaniel Hawthorne talks about his three-year stint as a Surveyor in the Salem Custom House. Mostly filled with older gentlemen, the workplace was a very political, Whig-influenced environment and charged with Puritan history. After brief character sketches of the personalities in the Custom House, Hawthorne then explains how he came upon a special package among the piles of papers. It contained a red cloth with the letter “A'; embroidered in gold thread and a manuscript by Jonathan Pue (the man who once held Hawthorne’s job). Finding the story extremely interesting, the author thus retells the story of Hester Prynne from Massachusetts’s Puritan history.   Ã‚  Ã‚  Ã‚  Ã‚  The first chapter begins with Hester being led to the scaffold where she is to be publicly shamed for having committed adultery. Hester is forced to wear the letter “A'; on her gown at all times as punishment for her crime. She has stitched a large scarlet “A'; onto her dress with gold thread, giving the letter an air of elegance. Hester carries Pearl, her daughter, with her. On the scaffold she is asked to reveal the name of Pearl’s father, but she refuses. In the crowd, Hester recognizes her husband from Amsterdam, Roger Chillingworth.   Ã‚  Ã‚  Ã‚  Ã‚  Chillingworth visits Hester after she is returned to the prison. He tells her that he will find out who the man was, and that he will read the truth on the man’s heart. He then forces her to promise never to reveal his own identity to anyone else.   Ã‚  Ã‚  Ã‚  Ã‚  Hester moves into a cottage bordering the woods. She and Pearl live there in relative solitude. Hester earns her money by doing stitchwork for local dignitaries, but often spends her time helping the poor and sick. Pearl grows up to be wild, in the sense that she refuses to obey her mother.   Ã‚  Ã‚  Ã‚  Ã‚  Roger Chillingworth earns a reputation as being a good physician. He uses his reputation to get transferred into the same home as Arthur Dimmesdale, an ailing minister. Chillingworth eventually discovers that Dimmesdale is the true father of Pearl, at which point he spends every moment trying to torment the minister.   Ã‚  Ã‚  Ã‚  Ã‚  One night Dimmesdale is so overcome with shame about hiding his secret that he walks to the scaffold where Hester was publicly humiliated.

Free Julius Caesar Essays: Honorable Men in Julius Caesar :: Julius Caesar Essays

Honorable Men in Julius Caesar  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚     Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   In Shakespeare's play Julius Caesar, Brutus and Cassius are both considered honorable men by the public.   But, like all traits, honor is in the eye of the beholder.   Honor is defined as evidence or symbols of distinction.   Those who are placed in power are often chosen because of their traits, which include being honorable.   If those in power have any faults, it could diminish their position in the eyes of the public.   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   Brutus is considered an honorable man by all those who live in Rome.   He is a close friend of Caesar, husband of Portia, and is also a Senator.   Brutus is drawn into killing Caesar by Cassius, who was jealous of Caesar's degree of power.   Brutus was pulled into the scheme by letters brought to his house by Decius to make him think that the people of Rome wanted him to replace Caesar.   Brutus also feels that Caesar is being given too much power and will destroy Rome's democracy.   Brutus' reason for killing Caesar is to benefit Rome, he proves this when he states"If then that friend demand why Brutus rose against Caesar, this is my answer: not that I loved Caesar less, but that I loved Rome more."   After losing to Mark Antony and Octavious, Brutus runs onto his own sword. He sticks to his beliefs, not altering them for others.   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   Cassius is the leader of the conspirators. He is jealous of the power that Caesar holds and wants for himself.   Caesar says that Cassius"...Cassius has a lean and hungry look. He thinks to much. Such men are dangerous.", meaning that he looks sneaky and is not to be trusted. The whole idea to kill Caesar begins with Cassius, he convinces the other Senators to do as he wishes.   Cassius commits suicide because he is afraid of what will happen to him if Mark Antony and Octavius find him.   Another reason for his suicide is because he believes that his men have lost the battle and he does not want to face the consequences.

Mansfield’s Short Stories Essay

This article discusses how emotions are depicted in two Katherine Mansfield’s short stories, †Bliss† and †Taking the Veil†. Emotions are mapped through linguistic markers such as adjectives and adverbs that imply a character’s emotional response to story events. The study focuses on narratorial discourse and distinguishes between verbalized speech and thought (free indirect discourse) and non-verbalised thought-processes (psycho-narration). The analysis is carried out by studying the deictic centre or the perspective in the short stories. The study shows that passages of psycho-narration and free indirect discourse are rich in emotional language, including such features as interjections, repetition and orthographic markers. 1. Introduction Emotions often play a significant role in depicting a literary character’s mind. This study discusses how characters’ emotions are depicted in two Katherine Mansfield’s short stories, †Bliss† and †Taking the Veil†.1 The focus is on those sections in Mansfield’s stories that depict characters’ psyches and feelings. The analysis maps the features that imply the presence of consciousness or perspective in Katherine Mansfield’s texts. The analysis is carried out by studying linguistic features such as adjectives, adverbs and orthography to find out whose consciousness and emotions are depicted in the text. Consciousness report is an umbrella term for several techniques that share some common features in depicting characters’ consciousness. This study focuses on the interplay between psycho-narration, the narrator’s rendering of characters’ psyches or their non-verbalised thought processes, and free ind irect discourse, the narrator’s indirect quotation of the words that the characters say or think, their verbalised speech or thought. Both free indirect discourse and psycho-narration depict character speech within the framework of third person narrative, and in Mansfield’s stories characters’ feelings are often filtered through the narrator’s discourse . 2 There are also feelings that the characters may be unaware of but that the narrator reports to the reader. For this reason, the focus of the study is on the narrator’s description of characters’ emotions, as psycho-narration and free indirect discourse are narrator’s discourse by nature. The differences between psycho-narration and free indirect discourse are illustrated in another example from Mansfield, a story called †The Doll’s House† (see subsection 2.3). In analysing characters’ emotions perspective plays an important role. Perspective tells the reader whose point of view is adopted in the text. Perspective is realised through visuo-spatial or temporal indicators that are also called deictic features (see subsection 2.1). The first aim of the analysis is to pinpoint the deictic features that imply the presence of consciousness or emotional involvement in †Bliss† and †Taking the Veil†. The second aim is to study consciousness report that is often marked by reporting devices such as evaluative adjectives and adverbs, or other perspective-building elements such as backshifting of tenses and orthographic markers. The analysis is based on linguistic evidence in sections of psycho-narration or free indirect discourse with reference to characters’ emotions and emotional changes. When a fictional character’s feelings change, the readers may also change their views of that character (Miall and Kuiken 2001: 291). Thus, changing emotions affect the reader’s interpretation of the story. The next section takes a closer look at the linguistic features that indicate characters’ emotions depicted in psycho-narration and free indirect discourse. 2. Linguistic Features in the Representation of Character Emotions This section discusses linguistic features that imply psycho-narration and free indirect discourse. In the first subsection, the connection between the deictic centre and emotions is explained. The second subsection takes a look at specific reporting devices and features that indicate a deictic centre. In the third part, psycho-narration and free indirect discourse are d iscussed with examples from Mansfield’s †Doll’s House†. 2.1 Deixis and Deictic Centre Emotions are an essential part of depicting a literary character’s consciousness. In analysing emotions or characters’ consciousness deixis is a useful tool. Deixis means †features of language which fasten utterances temporally or spatially: ‘here’, ‘now’† (Hawthorn 1994: 37). Consciousness presentation becomes apparent through many indicators, most clearly through orthographic markers such as quotation marks or words in italics. Orthographic markers are especially used in direct discourse where quotation marks show the beginning and ending of a dialogue. Parentheticals or brackets indicating the speaker and his or her act of speaking or thinking within a sentence, for example, †she said† or †he thought† are also used in direct discourse to indicate the speaking or thinking person. As these markers seldom occur in consciousness report, however, there are other markers like expressive elements that help to ide ntify the consciousness and emotions in an extract. Thus, linguistic analysis helps to find out which features refer to which character. Studying linguistic features is a key element in analyzing the deictic centre of the short stories in this paper. In the English language, deixis consists of features that indicate a subjective deictic centre (Fludernik 1993: 6). The features include personal pronouns, for example I, you,it; spatial and temporal adverbs such as left, in front of, ten years ago; verbal categories indicating distance like come and go; relational designations implying emotional involvement, for instance the enemy or darling; and terms of endearment, such as sweetheart and mummy, which also suggest that the speaker’s feelings are involved. Another way to trace a perspective is to study lexical, pragmatic, syntactic and morphological features indicating consciousness report. Deixis and subjective elements play a crucial role in analysing the material of this paper. The two other types of deixis are discourse/text deixis and social deixis (cf. Levinson 1983). Discourse deixis or text deixis refers to parts of unfolding discourse in which the utterance is located, for instance that in the following example: †Puff puff puff: That is what it sounded like.† Social deixis encodes the social status and aspects of socia l relationships between speakers and addressees: †My husband and I are both teachers, and so is my father† (Levinson 1983: 62-63). Deixis is usually organised in an egocentric way. The deictic context is speaker-based and centred upon the speaker’s †here-and-now† (Lyons 1981: 230). People are more apt to refer to their own viewpoint in discussions and prefer proximal personal expressions, such as the pronoun I, or place indexicals, such as here, to distal expressions like he or there. We can also talk about a deictic centre, meaning the perspective of the discourse participant from which utterances are delivered (Levinson 1983: 63-64, Yule 1996: 9). There are five unmarked anchorage points that constitute the deictic centre (Levinson 1983: 64). They consist of the speaker who is the central person – in literature usually the protagonist, the narrator or some other character – and of the central place which refers to the speaker’s location at utterance time. The third anchorage point of the deictic centre is the central time, the time when the speaker produces the utterance. Fourth, the discourse centre is the speaker’s current point during the production of his or her utterance. Thus, the discourse centre changes from one person to another when the producer of the utterance changes. And last, the social centre is the speaker’s social status and rank to which the addressee or referent’s status is relative (Yule 1996: 10). Another common deictic phenomenon in language is the transference of human body orientation (Fludernik 1993: 49). This method is used extensively in literature to create the illusion of naturalness. When an author uses this technique in a literary text, he or she describes an event, a phenomenon or space from a certain physical viewpoint that demands the reader’s body orientation, as in the sentence †There was a chair to the left† (Fludernik 1993: 49). To sum up, literary texts create a world of their own, including their own deictic structure. In good narratives, the reader has the impression of experiencing the fictional world directly, because he or she adopts the deictic centre as his or her own (cf. Banfield 1982, Zubin and Hewitt 1995: 131). 2.2 Reporting Devices This section introduces other linguistic features that are used in creating deictic centres in narratives. The devices consist of backshifting of tenses and other perspective-building elements, such as adjectives and adverbs, orthographic markers and textual coherence. The first device, backshifting of tenses, is connected with the †was-now† paradox, an especially interesting feature in literature. The †was† encodes the narrator in the process of narrating, introducing the fictional world mode to the reader. The †now† encodes the protagonist for whom the story world events are part of the current experience (cf. Adamson 1994). Mansfield sometimes uses the present tense in her stories, which attracts the reader’s attention and raises the question of why the †was-now† principle is violated. The change in tenses suggests a change in perspectives, including a change in the feeling experience of the story’s characters. The impl ications of these linguistic devices for the characters’ emotional world are discussed in section 3. In the analysis of the deictic centre and literary figures’ emotions, adjectives and adverbs sometimes have a significant meaning. I apply Biber, Conrad and Leech’s (2002) classification of adjectives and adverbs in this study. Descriptive adjectives or descriptors often imply consciousness report when they co-occur with other deictic elements such as place and time deixis. Evaluative/emotive (dreadful) and miscellaneous descriptors covering many kinds of characteristics (sudden) suggest consciousness report in narratives and need to be studied to trace the source of emotions in a literary text. Descriptive adjectives give personal flavour to the text, but the reader has to decide whether descriptors refer to the narrator’s or some character’s emotions. Sometimes it may be very difficult to distinguish different sources of emotion from each other, as examples from Mansfield’s stories show (see section 3) . In the analysis of Mansfield’s texts, degree adverbs and stance adverbs receive special attention. Degree adverbs like amplifiers/intensifiers (generously) and diminishers/downtoners (somewhat) as well as stance adverbs, such as attitude (unfortunately), epistemic (probably) and style stance adverbs (simply) are discussed in the analysis of the material, as are place, time and process adverbials. Of place adverbials, those of distance (a long way), direction (from within) and position (up there) often imply whose perspective is adopted in the story. Additionally, such time adverbials as point in time (tomorrow night), duration (for fifteen years), frequency (sometimes) and time relationship (after this) indicate the source of consciousness. The process of action described in stories provides the reader with valuable information on the events and characters. Manner adverbials (carelessly) are often used especially by modern authors to describe characters’ behaviour. Degree adverbials (e.g. very much, completely) are often used to amplify characters’ emotions and to describe their emotional response to story events. Adjectives and adverbs are elements in constructing perspective in a narrative. They help the reader to respond to the feeling experiences of a character that are embodied in the stylistic and linguistic devices of a text (Miall and Kuiken 2001: 292). The following subchapter discusses the connection between linguistic features and feeling experiences in psycho-narration and free indirect discourse. 2.3 Psycho-narration and Free Indirect Discourse In this section the features of psycho-narration and free indirect discourse are discussed with examples from Mansfield’s story †The Doll’s House†. Special attention is paid to linguistic devices that support the interpretation of psycho-narration or free indirect discourse in a textual passage. Psycho-narration is the narrator’s presentation of a character’s psyche. Its main focus is on a character’s thoughts and feelings and it is defined in terms of deictic qualities (Fludernik 1993: 304).3 Psycho-narration reports those feelings or states of consciousness that the character may be unaware of. Psycho-narration †has almost unlimited temporal flexibility† (Cohn 1978: 32), so it can occur both in the present and the past tense. The analysis of Mansfield’s works shows the temporal varieties of psycho-narration. Free indirect discourse consists of expressions or utterances that could be produced by the characters as such or with minor alterations, like the use of the preterite instead of the present tense.4 In free indirect discourse the narrator quotes the speech or thought of the protagonist or other characters. Direct discourse and free indirect discourse have common features such as deictics, word order in questions and lexical elements including vocatives, interjections, or dialectal features (cf. Fludernik 1993: 261). In order to retain proximity, proximal deictics likehere, now and today occur in free indirect discourse. The question word order remains direct in free indirect discourse. This narrative technique also favours expressive lexical elements from characters’ idiolects to give the narration personal flavour. McHale (1978: 269) aptly remarks that formal signs are not the only means to trace free indirect discourse, since semantic signs such as the †content† of utterances, and a character’s †thoughts† or †intended meanings† also contribute to the reader’s interpretation of free indirect discourse. The terms psycho-narration and free indirect discourse overlap to some extent. The former borrows elements from the speech of ch aracters, but a character could hardly use the (narrator’s) syntax as such. To demonstrate the difference between the various consciousness report techniques, I have chosen an extract from Katherine Mansfield’s story †The Doll’s House†. It is a story about middle-class life and the Burnell children, and how they invite classmates of the same social class to see their new doll’s house. Lower-class children are not invited, until one of the daughters, Kezia, defies her parents and asks the Kelvey girls, the daughters of a washerwoman, to see the house. The following extract depicts Kezia’s aunt’s reaction when she sees the unwelcome children in the garden. (1)†Wicked, disobedient little girl!† said Aunt Beryl bitterly to Kezia, and she slammed the doll’s house to. The afternoon had been awful. A letter had come from Willie Brent, a terrifying, threateningletter, saying if she did not meet him that evening in Pulman’s Bush, he’d come to the front door and ask the reason why! But now that she had frightened those little rats of Kelveys and given Kezia a good scolding, her heart felt lighter. That ghastly pressure was gone. She went back to the house humming. (†The Doll’s House†, 265; emphasis added) Example (1) is a description of Aunt Beryl’s consciousness presentation after she has scolded her niece and her friends in the courtyard. After the quotation in direct discourse, Aunt Beryl’s perspective (in bold type) is introduced in the first sentences as a flashback, the past perfect verb form had come implying a movement towards Aunt Beryl, come being a verb suggesting proximal activity. Even though Beryl’s name is not mentioned in the whole paragraph, she is the subject of the sentence starting the quotation and the most recent character mentioned earlier in the text. Aunt Beryl and the third person reference to her (she) in the quotation can be seen as an example of referential linking which is an important factor in maintaining textual cohesion in the depiction of characters’ emotions (cf. Ehrlich 1990). Descriptive adjectives likeawful, terrifying and threatening, and noun phrases like those little rats of Kelveys depict Beryl’s feelings, the distal demonstrative pronoun those and the descriptive noun phrase little rats of Kelveys underlining the contempt of upper classes towards lo wer-class people and the social distance between Beryl and the Kelveys. The distal demonstrative determiner that and the proximal temporal adverb now illustrate how proximal and distal linguistic features are mixed in psycho-narration, suggesting a transition from Aunt Beryl’s earlier emotional turmoil caused by her lover’s letter to her present state of mind (†Ã¢â‚¬ ¦her heart felt lighter. That ghastly pressure was gone†). There is also Willie Brent’s perspective occurring in the extract (in italics). It has elements of free indirect discourse including past tense verb forms, third person pronouns, orthographic markers and a colloquial tone. The past perfect verb form changes into the past tense did not meet, which is followed by he’d come. An exclamation mark finishes the free indirect discourse passage which is reflected through Beryl’s consciousness in the memory of the letter. The final sentence is the narrator’s neutral report of the narrative events. 3. Emotional Features in Mansfield’s Stories Psycho-narration and free indirect discourse are ways of presenting characters’ emotions to readers. In this section, Katherine Mansfield’s stories †Bliss† and †Taking the Veil† are analysed in order to find linguistic features that suggest a character’s emotional involvement. Mansfield uses psycho-narration and free indirect discourse in †Bliss† and †Taking the Veil†. In the analysis of the texts, underlined words point out subjective features and fragments of characters’ idiom. Some quotations from Mansfield’s short stories are integrated into the analysis for a more convenient discussion of the context. †Bliss† is a story of a wealthy young couple, Bertha and Harry, and their social life. In †Bliss†, psycho-narrative description is reserved for Bertha’s feelings of bliss, her relationship with Harry-the-husband, and her feelings towards their friends. The paragraphs th at include psycho-narration often start with impersonal narratorial description. The shift from the narrator’s perspective to that of the character takes place within paragraph boundaries, as the following examples show. The first paragraph of †Bliss† introduces society’s expectations of 30-year-old women’s behaviour. The narrator implies that Bertha’s thoughts and feelings are quite exceptional for her age: (2) Although Bertha Young was thirty she still had moments like this when she wanted to run instead of walk, to take dancing steps on and off the pavement, to bowl a hoop, to throw something up in the air and catch it again, or to stand still and laugh at – nothing – at nothing, simply. (†Bliss†, 91; emphasis added) The narrator adopts an omniscient perspective: she knows exactly how Bertha is feeling and what she feels like doing. The reader’s attention is directed towards the protagonist’s perspective through the use of the demonstrative this, symbolising the here-and-now narrative present, Bertha’s present state of mind. The italicised words imply Bertha’s wishes. The narrator’s speech presents societ y’s expectations at the beginning of example (2) (although,still) and Bertha’s own thoughts at the end of it (nothing – at nothing, simply). The phenomenon of Ansteckung is apparent in the fragments of Bertha’s idiom. Ansteckungmeans the narrator’s empathetic or ironic borrowing of characters’ idioms or expressions (cf. Fludernik (1993) for examples of Ansteckung or †contamination†). Fragments of Bertha’s consciousness are not complete thoughts or words uttered by her. When it comes to Bertha’s psyche, the narrator seems to be aware of it, depicting elements of Bertha’s thoughts at the end of example (2) (see the words in bold). It is obvious in the last sentence of example (2); dashes evoke Bertha’s consciousness. She is incapable of finding suitable words for the peculiar feeling; the impression is increased by the repeated words at nothing. The effect of immediacy is created by hints of Bertha’s psyche within narratorial discourse, suggesting that after the first part of the sentence the writer resorts to free indirect discourse at the end of the passa ge. There are two longer paragraphs of psycho-narration in †Bliss†. They discuss Bertha’s situation in life and her relationship with Harry. The first paragraph reads as follows: (3) Really – really – she had everything. She was young. Harry and she were as much in love as ever, and they got on together splendidly and were really good pals. She had anadorable baby. They didn’t have to worry about money. They had this absolutely satisfactory house and garden. And friends – modern, thrilling friends, writers andpainters and poets or people keen on social questions – just the kind of friends they wanted. And then there were books, and there was music, and she had found a wonderful little dressmaker, and they were going abroad in the summer, and their new cook made the most superb omelettes †¦ (†Bliss†, 96; emphasis added) Example (3) starts in free indirect discourse and shows many syntactic markers that imply consciousn ess report, such as the epistemic stance adverb really, the proximal deictic thisindicating Bertha’s spatial perspective, and the frequent use of and acting as a clause-initial co-ordinating conjunction and creating the illusion of Bertha’s happy thoughts. Other features include pragmatic indicators, such as dashes, and lexical features, for example idioms (really good pals), phrases or descriptive adjectives (absolutely satisfactory, adorable, modern, thrilling, wonderful little etc.) borrowed from Bertha. As Fludernik (1993: 117) suggests, referential positions are often shifted into the third person in heterodiegetic narratives, excluding second person narratives. This extract is a good example of such a referential shift in personal pronouns, as it contains only the third person she instead of the first person I. Example (3) describes a happy woman counting her blessings. Another paragraph reflects the problems Bertha encounters in her marriage: (4) Oh, she had loved him – she’d been in love with him, of course, in every other way, butjust not in that way. And equally, of course, she’d understood that he was different. They’d discussed it so often. It had worried her dreadfully at first to find that she was so cold, but after a time it had not seemed to matter. They were so frank with each other – such good pals. That was the best of being modern. (†Bliss†, 104; emphasis added) The extract leads readers into Bertha’s consciousnes s with the clause-initial interjection ohsuggesting free indirect discourse. Repetitive elements, such as of course and the intensifierso, emphasise the impression of Bertha rationalising her marriage to Harry. The sentence-initial and helps her to articulate her understanding of Harry and his different feelings on the topic, as she is negotiating the good and bad things about her marriage in her mind. There are also some lexical indications of consciousness report, such as just, the intensifier such, anddreadfully, a colloquialism only to be attached to Bertha’s consciousness. These emotive features create an impression of Bertha’s inner conflict and the suppression of her feelings, which is evident throughout the story.5 †Taking the Veil† is a story about Edna and her lover Jimmy, and Edna’s dreams of becoming a nun. In †Taking the Veil†, psycho-narration is reserved for Edna’s internal debate and her memories of the crisis of her life. A typical example is a theatre scene, where Edna goes through the happenings of the previous night: (5) The play had begun fairly cheerfully. That was at the chocolate almond stage. Then the hero had gone blind. Terrible moment! †¦Then there had been that ghastly scene with the hero alone on stage in a deserted room†¦He had tried – ah, how painfully, how pitifully! –to grope his way to the window†¦and the band faded away into the distance. (†Taking the Veil†, 284; emphasis added) Example (5) shows how Mansfield uses distal deictics like that (in that ghastly scene) to imply Edna’s perspective by creating a personal tone. Additionally, she uses the evaluative adjectives terrible and ghastly to refer to Edna’s emotional response. The repetitive pattern in the exclamations above (in bold type) is separated from the rest of the psycho-narration by dashes and emphasised by other orthographic signals, such as exclamation marks. An introductory exclamation ah adds to the colloquial tone, as does the repetition of the wh-element how. Mansfield often uses clause-initial wh-elements in exclamations to introduce free indirect discourse in the telling (Kuivalainen 2005). These features contain elements representative of speech rather than thought. The impression in this extract is that of narratorial discourse flavoured by free indirect discourse (in bold type). Psycho-narration continues when the narrator describes Edna’s internal debate: (6) If she did not marry Jimmy, of course she would marry nobody. The man she was in love with, the famous actor – Edna had far too much common-sense not to realise thatwould never be. It was very odd. She didn’t even want it to be. Her love was too intense for that. It had to be endured, silently; it had to torment her. It was, she supposed, simply that kind of love. (†Taking the Veil†, 285; italics original, emphasis added) The extract above shows how Edna debates her love for Jimmy, her fiancà ©, and for the actor she has fallen in love with. The words in bold include an attitude stance adverb of course, a comment on a possible marriage with the famous actor, and a distal pronoun that. All these elements imply a reference to Edna’s perspective which, however, intermingles with that of the narrator after the dash on the second line. Edna’s emotional perspective, the vacillating feelings she suddenly faces in the story, re-occurs with the comment on the nature of her love (†It was very odd†) and remains unchanged till the end of the extract, with another comment at the end of the paragraph introduced by the style stance adverb simply. The extract above shows the subtlety of the change from one perspective to another: at the beginning we only have a personal pro noun reference to the speaker, but later the protagonist’s proper name is used to help the reader realise the change, to introduce the perspective of the narrator penetrating that of Edna. The effect is that of immediate access to the character’s thoughts and feelings. In the paragraph preceding example (6) the closest proper noun is †Sister Agnes†. However, the reader does not connect the personal pronoun she in example (6) with Sister Agnes but with Edna, who is mentioned earlier in the text, because semantic connectors such as marriage and †Jimmy† imply her. The narrator’s statement-like comment after the dash supports this interpretation. However, this sentence is affected by Edna’s idiom, the use of that(in italics) emphasising the impossibility of the suggestion of love for an actress. Edna’s eighteen-year-old girl’s voice is also heard at the end of the paragraph with the simply that kind of love quotation of Edna’s thoughts. As example (6) suggests, psycho-narration at the beginning of the paragraph depicts Edna’s feelings from her perspective, but later the narrator’s perspective becomes predominant in the example, providing the reader with an external perspective to Edna’s love life. A drastic change in psycho-narration happens when the tenses change from the past to the present. This change implies a shift from the past or present events to the future. (7) She takes the name of Sister Angela. Snip, snip! All her lovely hair is cut off†¦And in a blue gown with a white head-band Sister Angela goes from the convent to the chapel, from the chapel to the convent †¦she greets the little children who run to her. A saint! She hears it whispered as she paces the chill, wax-smelling corridors. A saint! (†Taking the Veil†, 286; emphasis added) The extract above shows how Edna dreams about the life of a nun and imagines her future as Sister Angela. The short onomatopoeic snip and the repetition of a saint, both ending with an exclamation mark, refer to Edna’s imagination. Her emotional involvement shows in the sacrifices she makes (†All her lovely hair is cut off†) and in the description of the new environment she enters (†chill, wax-smelling corridors†). The present tense adds to the effect. It is used throughout the passage to relate Edna’s convent dreams, as another quotation below shows: (8) Now it is evening. Two old people leaning on each other come slowly to the grave†¦Now there comes another. He is all in black; he comes slowly. But when he is there and lifts his black hat, Edna sees to her horror his hair is snow-white. Jimmy! Too late, too late! The tears are running down his face; he is crying now. Too late, too late!(ibid.: 287; italics original, emphasis added) In example (8), the same elements of exclamatory repetition too late! and the present tense are used to depict Edna’s reveries about the future. Additionally, immediacy is emphasised with the temporal proximal deictic now, a favourite of Mansfield’s in this story, and the present continuous are running and is crying. The use of present continuous verb forms and the proximal deictic now mark Edna’s mental crisis, which culminates at the end of example (8) and ends the sections in the present tense. The non-use of the †was-now† pattern reflects a change in perspective from the narrator to Edna in example (8), as the sections that do not imply Edna’s consciousness in †Taking the Veil† are written in the past tense (see example (5)). When the paragraph after example (8) begins, Edna has changed her mind about becoming a nun and realised she actually loves Jimmy. 4. Discussion †Bliss† and †Taking the Veil† consist of a mixture of speech and thought report. It is noticeable in these works that, as a narrative technique, free indirect discourse is clearly separated from psycho-narration. The shift from psycho-narration into free indirect discourse and then back to psycho-narration can be found in †Bliss† and †Taking the Veil†, as the linguistic analysis of characters’ emotions showed in section three. The reverie-like atmosphere of †Taking the Veil† is strikingly different from the passionate, hectic mood in †Bliss†, where the narrator first describes the setting for the psychological phenomena, Bertha’s mixed feelings about her marriage, and then resorts to consciousness presentation. In †Taking the Veil† the narrator’s function is to offer the reader an insight into Edna’s mind mostly through psycho-narration, thus, psycho-narrative passages begi n with narratorial description which introduces Edna’s mental world to the reader. Psycho-narration serves to depict the protagonist’s internal debate: example (5) depicts the crucial moment of the past in the past tense and example (7) future dreams in the present tense. On the other hand, free indirect discourse in example (5) helps in creating sensual perceptions that present a contrast to Edna’s inner thoughts. Passages in free indirect discourse often start with a clause-initial coordinator (and), interjection (oh) or a wh-element (how) and can be spotted from the rest of the narration through orthography, like dashes surrounding the free indirect discourse passage, exclamation or question marks. Mansfield frequently uses italics and ellipses in reporting characters’ consciousness and feelings, which gives the impression of free indirect discourse. Extensive use of stance adverbs is striking in the two stories. A common feature in Mansfield’s psycho-narration is the adoption of epistemic stance adverbs such as really in example (3).6In †Bliss† and †Taking the Veil†, the interplay between the two dominant voices, that of the narrator and the protagonist, becomes evident through the rich use of stance ad verbs. The narrator’s perspective is mostly introduced through epistemic adverbs indicating certainty or doubt (e.g. perhaps), whereas the protagonist’s perspective mostly consists of those of actuality and reality (e.g. in fact, really). The effect is a narrator with no intention to intrude upon the story events, and a protagonist with a distinctly marked emotional world including feelings of bliss, future dreams, and moments of despair and love. Mansfield’s narrator steers the reader towards the protagonist’s climax with subtle remarks and hardly visible hints. Psycho-narration demonstrates different functions in the texts of this study. Mansfield uses evaluative and emotive descriptors in psycho-narrative sections; she borrows characters’ idiomatic expressions and marks internal discourse with orthography (dashes, exclamation marks), intensifiers and repetition to imply a shift from one perspective or feeling experience to another, for example, from the narrator to the protagonist. Mansfield describes the inner conflict or the dream world of the characters through psycho-narration, which is usually triggered by an emotional climax, in Bertha’s case the revelation of her husband’s adultery and in Edna’s case understanding who she really loves. In Mansfield’s fiction, the climax almost has a hallucinatory effect, as Edna’s convent dreams and the graveyard scene in exampl e (8) show. The use of the present tense seems to have a role in Mansfield’s text. Mansfield uses it mostly in psycho-narrative sections. All in all, there are certain features that are used frequently in Mansfield’s stories, such as dashes, repetition of adverbs or other clausal elements like intensifiers, interjections or co-ordinators. Temporal and spatial deictics have a significant role in the two stories, as the reader has very few other means to orient him- or herself while reading a literary text. Deictics help the reader to pinpoint the perspective in the passage and understand whose experiences are depicted in the story. The study of the deictic features in Mansfield’s fictional prose shows that the author uses various markers to create a deictic centre. These markers create a picture of characters’ emotional world. Free indirect discourse and psycho-narration are motivated, for example, by an internal debate or a crisis, as Edna’s ponderings showed in example (8). As was suggested in the analysis, linguistic features such as reporting devices and deictic features can be used to pinpoint the source of emotions in a literary text. Verbs, adjectives, adverbs and other consciousness markers work for the same effect, to describe the emotional world of characters. Psycho-narration and free indirect discourse provide Mansfield with a tool to point out the significant moments in the protagonists’ lives and separate them from the rest of the narration. Mansfield is the master of her characters and their emotions, making them breathe and feel as if they really existed.

Herborist: Marketing and Skin Care Products

PROMOTION The objectives of Herborist promotion atomic number 18 to make up the new Herborist fruit aw areness, increase number of sales, draw customers, enhance convergence recognition and brand identity. Hopefully, promotions exit too benefits consumers by providing needed information nearly Herborist value proposition. Since there are some(prenominal)(prenominal) major competitors and local workers in the southwesterly Africa market place, it is important to plan to digest stiff strategy especi whollyy for new player with limited budget.Herborist promotion strategies ordain accent promotional strategies that reflect the lifestyle of its audience, remarkable value proposition and the range of media available. Herborist get out excessively using pull strategies which call back focus on demand-driven strategy because we are target directly to the end user. suck in strategies ordaining include empty samples, humans promotional events such(prenominal) as commun ities show up event, door-to-door sales, point-of-sale displays, Internet marketing campaigns and telemarketing campaigns.Media campaigns designed to associate the harvesting with a prevalent good such as Chinese herbal reality which will differentiate Herborists product with existing skin worry products from the competitors in the market. There are several end taglines we can use for Herborist in southern Africa * sweetie from harmony with nature * sightly & Unique You * Herborist, Herbal for Your Natural Beauty * palpates Natural * received Herbal, Real Beauty, and Real You Media Plan Above the LineTV, Radio, upstartspaper & magazine publisher Herborist will focus on the enounce broadcasting channel with SABC1, SABC2 and SABC3. SABC1 has the graduate(prenominal)est viewership, at 70. 6% of the adult population followed by SABC2 with 60%, e. tv with 57. 1%, SABC3 with 47. 6%. For different media, Herborist will work together with Media24 that has The perfunctory Sun, The paper has a daily circulation of oer 500 000 and readership of 7. 7-million, while Media24s other dailies hasten a circulation of over 800 000. For magazines, Media24 Magazines publishes much than 60 titles selling more than 5. -million magazines a month that are read by more than 8. 7-million people. Banner, Billboard Brochure A high quality multi-folded brochure is to be promoted and distributed to all spa centers, stores, salon and malls. The placement of hoarding will likewise crucial and important. We will place the hoarding in the strategic locations which has high traffic of potential customer. The billboard banner will distinct with other using bright white with glitter green color to resemble innate healthy and using English tagline to mete out high end product.Online Marketing The profits user in southeastward Africa has increase significantly and double from only 5 per s today people to 10 per century people. The internet could also reach wider ma rket and will be delivered to costumer with higher(prenominal) education and income. Regarding digital media, there were 10. 9 internet users per 100 people, 8. 5 person-to-person computers per 100 people and 72. 4 cellular phone subscribers per 100 people. Web pages indexed by Google were estimated at more than 10 billion. We also increase our relationship with Media24 Its space on the internet, 24. om , It provides a range of online services, such as careers, shopping, classifieds, property, health, free mail, instant messaging, blogs and photo albums. Media24 also owns mho Africas most popular news site, News24. com downstairs The Line Sponsorship & Event Marketing We will be the sponsor for Miss South Africa Beauty Pageant that has been going for closely 50 old age. In May 2012, we also are going to sponsor captain Beauty Durban in Durban that will be focus on trend decorative in South Africa.In October 2012 we also are going to sponsor Look & Feel Good Expo in mantle Town. In addition, we are going to have event marketing throughout the years in bang demo in small communities also giving public training in skin care products. Sales Promotions There are several ways to promote Herborist. Promotion 1 25% come to Services for New Clients in the Spa to take customers outside(a) from competitors. reacher them a reason to view as your salon a chance. Furthermore, $10 Off Next Service Every now and then, we need to make our clients special.Promotion 2 unloosen $20 gift certificate with the purchase of a $100 Herborist product. Our clients will approve this idea. Not only are they buying something for friends or family, theyre getting a gift for themselves. Or we could $10 Off on Product Purchase of $100 or More. Promotion 3 10% Off for a Positive Online canvas Many of our first time customers will look up reviews. We will uphold our positive customers to go on directory sites and feed a positive remark close to their great experiences using Herborist products.Public Relations The workweek prior to soft launch, the major looker editors are to be invited for a jamboree dinner where they will be formulate about Herborist products. This is done on a free of charge basis. Local beauty salon and spa are also to be invited to participate. Grand Opening of the Herborist to award Herborists product line to the piece for all local residents and businesses is to be organised with an afternoon tea and snacks on offer. practice of medicine and a viewing of the improved facilities will be available. Spa Event

Functional requirement Essay

Prerequisites are categorized in many of ways.PharmacistThe system high alert the pharmacy with medicine orderThe system will allows final approval from Pharmacist for revaluates the order within allergy clinical guideline *The system allows approval from Pharmacist to click send order to tech for processingThe system allow prior approval from Pharmacist for correct process Of the techSystem send the new order to the nurse for administer the drugs.4. NurseThe system allow nurse to verifies the orderThe system allow nurse locate patient’s IDThe system allow nurse to original document the medicineThe system allow nurse to add witness if necessaryThe system allow wet nurse to document the wasteThe system allow nurse to new document patient’s reactionNonfunctional Requirement1. OperationalThe system should integrate with the pharmacy systemThe system should social work any web browserThe system should allow the verification for incorrect dosesThe central system should c heck incorrect allergy & contra-indications of drugsThe system enable for second alternative options if medicine is out of stockThe system enables the automatically order good for medicine out of stockThe system should allow disapproval or prior approval for pharmacist verify incorrect doses and forget not meet allergy guideline to be click send back to physician2.Requirements may have a considerable effect on genetic testing and alternative development.Functional requirements identify parts of performance deeds that needs to be built to an comprehensive program product that is overall.

Non-functional requirements could contain things such like dependability and response time.Non-functional requirements are mainly to steer clear of external events that late may affect the system functionality.Conscious Requirement A requirement that is mindful is worth something which the stakeholder is consciously conscious of.A functional demand has number a own name summary and a rationale.

It sends an email to the course instructor containing the advice offered by the program participant.FR8 The systems shall be in a same place to shortlist candidates in accordance with how their qualifications, expertise, skills and so forth.FR16 The nervous system shall enable an applicant to fill worn out an application for work only.Of course, to be aware that it complies with all NFRs, it has to be analyzed.

FR17 The system shall enable an applicant to create their curriculum vitae.Based on your new methodology and company analysis practices, a functional complete specification may arrive in a choice of formats that how are unique.Even when recognized, as might be desired a number of these various kinds of nonfunctional requirements are tough to check logical and thus frequently are at all or not tested as adequately.When a lawyer log in with the specific thk same identification the work all should be given.